Date: May, 2012

5 Must-Have Apps for Internet Marketers

On May 25th, 2012, wrote:

With so many apps around that claim to help businesses market themselves more effectively via Internet channels, it can be hard to know where exactly to put our trust. Whether you are a professional Internet marketer, an SEO professional, or are just interested in finding out how to make the most of the marketing opportunities the Internet provides, these top 5 apps are some of the best in the business for saving time and working more efficiently.   1. Hootsuite This handy little app is just what you need to manage all your social media accounts from one place. For the casual user, there is the ability to update your feeds all in one place instead of having to log in to multiple sites. For the professional marketer, this is one of the most powerful social media marketing tools in the business. Messages and tweets can be pre written and scheduled for slow release, to keep your feeds alive even – Read the full article

Case Study: How Social Media Drives New Business

On May 24th, 2012, wrote:

Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this new venture, as well as chief brands like Virgin and Starbucks. A study by University of Maryland reveals that, the use of social media marketing amongst small businesses has increased to 24 percent, up from 12 percent the previous year. As businesses rush to employ the services of Facebook or Twitter to interact with their customers, many discover that not all strategies work all the time. The following case studies explain how these companies use the above platforms. Starbucks Notably, Starbucks has employed the use of social media platforms perfectly. They currently offer free WiFi to their customers. The company has more than 10 million fans on their Facebook Page. It uses this opportunity to carry out their promotions. For – Read the full article

Famous SEO Phrases

On May 22nd, 2012, wrote:

I hate to start off with an apology but I am sorry for lying. I have to admit that I lied in the title of this article. These aren’t famous SEO phrases at all. Instead, they are famous phrases which could have been said about SEO (search engine optimization) if you use a bit of imagination. I could tie myself up in knots here trying to explain what I mean so let’s just get started instead. A Superior Man is Modest in His Speech but Exceeds in His Action – Confucius Some people see SEO as being like some sort of black art which is carried out by untrustworthy charlatans. Clearly this isn’t usually the case but a good tip to avoid propagating this image is to avoid claiming to do things which are impossible. It is far better to give a realistic idea of what you can do for a customer and then strive to better that than to – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

Mobile Copywriting Tips: How to Write a Business SMS that Converts

On May 21st, 2012, wrote:

When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article

Working for an Agency vs. Working for Yourself in the SEO World

On May 17th, 2012, wrote:

Ever heard the saying: “the grass is always greener” on the other side of the fence? It is applied to many different areas of our lives and can be applied to the idea of “working for an agency vs. working for yourself in SEO.” There are many different things that you can learn from being part of the big machine and there are many things that you can learn when you are “riding solo.” What is more valuable in terms of knowledge? What is more profitable? Working for Yourself A big majority of SEO professionals out there have done either some of their own freelance work or have tried to start their own company. For everyone that is self-taught in SEO, there is a good chance that they once had a dream to make it big as an affiliate marketer, and “make money passively as they sleep.” You can learn a lot chasing that dream or you can learn a – Read the full article

Are Your Search Engine Ads Looking Sharp or Falling Flat?

On May 15th, 2012, wrote:

Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads (online advertising) only appear in front of people who have already shown an interest in the product or business.  However, this level of targeting is only possible when the right elements are in place. Why isn’t my ad working? The ultimate goal of any ad is to generate sales and revenue. If your ad isn’t delivering the results you want, take a look at some of these possible reasons. Keywords: The keywords you use to place your ad need to be broad enough to appear on multiple searches, but specific enough to accurately reach your intended market. Copy and Graphics: You only have a few seconds to make your pitch, so make – Read the full article

Managing Your Google AdWords Budget

On May 14th, 2012, wrote:

Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is continual testing, measuring and adjusting. With Google Adwords you can set limits on your budget in a number of ways. You can set a daily limit and a limit on the cost of individual clicks. Using these options can stop your advertising from running out of control, but it also needs to be done in a measured way. If your daily budget is low when compared to the cost of your keywords, then your advertisements will not appear every time there is a matching search, such that they will begin to appear more sporadically. This will affect the general throughput of visitors to your site through Adwords. Tips on Managing Your Google AdWords Budget Setting – Read the full article