Date: March, 2012

Five Fantastic Internet Security Tips

On March 30th, 2012, wrote:

The Internet has become an increasingly dangerous place, at least if you consider all the people who use it for malicious intentions. It’s important to be aware of the vulnerabilities of the Internet, and to know what you can do in order to protect yourself. So here are five fantastic tips for Internet security.   Back up your data This is the best way of protecting your data. Vital information such as invoices, E-mails, and documents should be backed up on a daily basis if possible. Backing up regularly will ensure that whenever your computer system – or the server – crashes and loses data, you are left with a backup copy. It is very easy to back up data. A small amount of data can be backed up in a CD, an external hard drive, or a cloud service. Antivirus protection Every computer needs to have up-to-date and credible antivirus software installed on it. This software will keep your – Read the full article

Pinterest and SEO: Using the Social Media Darling to Improve Your Search Performance

On March 29th, 2012, wrote:

There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article

Fitness Marketing: How to Establish an Online Presence Quickly and Effectively

On March 22nd, 2012, wrote:

In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence.   Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article

How Quora Can Work for Your Business

On March 20th, 2012, wrote:

If you’re an aspiring entrepreneur or someone hoping to break into the world of business, you’re going to have a lot of questions. You can go to school for four years and pick the brains of your professors and spend all night doing homework in the library, but you’re still going to have questions. This is true with any profession, and most will tell you that finding the answers to these questions aren’t always easy. It’s intimidating to ask your boss a question that you may think should be obvious, and Google doesn’t always do the trick. Fortunately, Quora is beginning to take the world of questions by storm. For those who are unfamiliar with it, Quora is a new social networking site that centers around asking and answering questions. These questions go from very specific to simple wonders. And it’s not like your typical Internet-based source of answers: • Google: This works well when you want to know the – Read the full article

How to Deal with an Employee’s Online Behavior

On March 19th, 2012, wrote:

Almost every company has some sort of rules set in place when it comes to social networking / online behavior and the office—do not “connect” with people in the office on a personal account, do not talk about the company on a personal account, do not talk about anything that happens on a social networking account in the office, etc. However, a company really cannot tell someone what they can and cannot do on their personal accounts if it does not involve the company. People also have free reign when it comes to commenting on different articles across the Web, and it is impossible for a company to monitor this at all times. For this reason, companies often have to deal with behavior online that may not be up to company standards. The reason social media is so popular is because you can be yourself. You can promote something professionally and help build your personal brand, or you can connect – Read the full article

The 5 Musts When Perfecting Copy for the Web

On March 13th, 2012, wrote:

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article

Google: The Funny Side

On March 12th, 2012, wrote:

Google may be a multi-billion dollar company, but that doesn’t mean they can’t have fun. Since the company was founded by Sergey Brin and Larry Page in 1997, they’ve risen to dominate the world of Internet search and kept huge smiles on their faces throughout the process. The Early Days Let’s start with some funny facts about Google’s origins, which helped them steal a march on their competition, albeit unintentionally. One of the things we all love about Google is the clean interface we’re greeted with when we go to the homepage. Many people think that this was a conscious decision they made to maximize usability, but it was actually came about because the co-founders didn’t know any HTML. And you could even say that the Google Doodle Phenomenon had accidental origins. It was essentially a way forBernand Page to tell visitors they were out of the office at the Burning Man Festival. Changing the logo temporarily let them know – Read the full article

Easy Tips to Bring Your Restaurant to the Top of the Local Listings

On March 9th, 2012, wrote:

I once heard a friend say, “If you ever decide you want to work your butt off every day, try opening a restaurant!” Ain’t that the truth?! The restaurant business can be one of the most grueling, thankless, frustrating businesses in the world. It can also be one of the most creative, profitable, and rewarding businesses. It all depends on how it goes for you. Like most businesses, restaurants seem to be getting more competitive all the time. Sometimes, it’s not even a matter of who has the best food or the best prices. It’s all the business nuances: advertising, management, personnel, accounting, management of funds. Here are a few ideas that may help you to keep on cooking: Maximize Web presence As you know, these days, Web presence is everything.  If you don’t have a website, you don’t exist to most people.  Walk-by traffic and word of mouth advertising are great, but you need more than that to really thrive. You need a killer website – Read the full article