Date: February, 2012

Tools to Monitor User Feedback

On February 10th, 2012, wrote:

Ages ago (pre-Internet critical mass, sometime in the 1990s), if a customer had a complaint about a company or service, they called the company and complained. If they were lucky, they were apologized to and given a coupon to save the next time they bought. If they didn’t get the answer they wanted, maybe the customer would call the BBB. Today, if a customer complains, the first place they normally turn is the Internet. Facebook, Twitter, Google+, blog posts and comments make it easy for a customer to vent their frustrations and share their experiences with the world. With the explosive growth of user generated content (UGC), companies must use a variety of tools to monitor their brand and keep their online reputation clean. For this example, let’s look at the online backup service, SugarSync. Find New Content Google Alerts is the easiest way to start monitoring online content for a brand name or other term. Simply enter the search query – Read the full article

Social Media Optimization and Branding Through Online Interactive Activities

On February 10th, 2012, wrote:

We stand in a society incessantly connected to each other through virtual networks. One may wonder why virtual (Web-based) platforms are popular and the reason solely lies in the fact that they offer a variety of applications that help people share and connect with one another, which has always been the core needs of society. With greater technology, speed and living standards, the social networking sites help cater to newer demands and go beyond physical get-togethers. It is this platform that unites people and hence, has immense potential for online marketing and advertising. A brand is a brand because of the support – and recognition – it gets from people. Social Media Interaction and Competition One of the latest methods adopted by marketers is to engage audiences in contests and interactive competitions, giving away their commodities for free. Or, alternatively, these contests may engage people by giving away various other articles, trial offers, commodities, etc. These are becoming increasingly popular – Read the full article

FACEBOOK TIPS: How to Use Facebook Photo Sharing Effectively

On February 9th, 2012, wrote:

Facebook’s photo sharing feature has become increasingly popular among Web users. This feature has enabled people to share their special moments with their family and friends all over the world. Besides individuals, businesses have also taken advantage of Facebook photo sharing as a social media marketing tool to promote their products and services. The following are some guidelines that will help you use Facebook’s photo sharing feature more effectively. Name your albums Facebook automatically stores uploaded photos into an ‘untitled album’ (usually with the date of upload). You can change or arrange such albums easily according to your personal needs. When creating an album, the first thing to do is to appropriately name the album. Facebook automatically names albums according to the date when they were uploaded. However, a name such as ‘August 8, 2011’ is not likely to grab anyone’s interest. Therefore, select titles which are catchy and relevant to the photos contained in the album. Customize the album – Read the full article

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines

On February 7th, 2012, wrote:

Deadlines are a part of every freelancer’s daily grind. But not everyone can honor timelines graciously. Most freelance writers, bloggers, Internet marketers, and SEO professionals hustle up to meet deadlines and end up botching their assignments. This can cause you to make mistakes and also gets you mentally exhausted. In addition, the work churned out is often low in quality. If you are having hard time meeting your timelines, here are a few tricks that can help you set things right. 1. Create a time table This is the most important part of getting an assignment done on time. Break up the work into specific tasks and mete out time for each activity. You can create a detailed timetable with hourly tasks or just make a rough weekly sketch. Create a checklist of all tasks and tick each one when you complete it. Thus, you will know how much work is done and what is still pending. 2. Understand your – Read the full article

Twitter’s Approach to Free Information in the New Global Age

On February 3rd, 2012, wrote:

On 28 January 2011, Twitter published a monumental blog post which detailed their censorship plan (or rather, lack thereof). The logic that representatives of Twitter utilized was both practical and easy to understand: the company simply lacked the manpower to review one hundred million tweets per day, and furthermore, they believed in the free flow of information and thus would only remove from Twitter illegal tweets and spam. In fact, Twitter in 2011 believed that discussion of topics in geopolitics made Twitter “fun” and “important”. Country-Based Censorship Needless to say, the alterations to this open-information policy just one year later came as a shock to Twitter users. On 26 January 2012, Twitter published a post on the same blog which explains their alleged need for selective, country-based censorship. This approach to sharing information is, according to Twitter, informed by certain countries’ views on free information. Content Control Specifically, Twitter will not be preventing content from being published. They will simply remove content retroactively, – Read the full article