Date: December, 2011

Good SEO Copywriters and Blue Diamonds Have a Lot in Common

On December 9th, 2011, wrote:

SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two.   Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable. Search engines don’t care about grammar, punctuation, and sentence structure. They don’t care for eloquence. Instead, they care about keywords. Search engines are crows and keywords are bright, shiny objects that gleam amid reams of text. Search engines zero in on the keywords and proudly display them in search results. That’s why keyword research and matching keywords to specific website pages is so important. It’s why some copywriters are reluctant to stray too far away from keywords; some will even use the weird combinations that keyword tools provide – e.g. “recipe lasagnarome” – instead of boldly splitting them up into a coherent sentence. Unfortunately for these writers, people don’t care about keywords, but they do care – Read the full article

The Real Estate Agents Guide to Social Media Marketing

On December 8th, 2011, wrote:

In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page – Read the full article

Don’t Be the Troublemaker: How to Make Money on the Internet and Stay Legal

On December 8th, 2011, wrote:

More and more entrepreneurs are beginning to take advantage of all the Internet has to offer. For most companies, the Internet is a huge player in whether or not they will be successful. For others, it is the only player. In other words, many entrepreneurs are starting a small business that is online-only. If you run a blog or a website designed to help consumers, chances are that most of your business can be done through this online website. Before you know it, advertisers are interested and vendors want to be a part of the action. Eventually, you can have yourself a very profitable online business. Other online companies, however, get blindsided by the dollar signs and forget about the legal steps they must take in order to keep that money. After all, an online company takes a long time to turn profitable. When it finally happens, it’s exciting. But it’s important to put that excitement on hold and consider – Read the full article

Is Blekko the new Yahoo! Site Explorer?

On December 2nd, 2011, wrote:

Yesterday Yahoo! Site Explorer decided to retire from business. It has left many amateur SEOs, and some professional SEOs too, at a bit of a loss. Many SEOs and agencies have been using the back link service in Yahoo! Site Explorer to monitor, analyse, and generally try to copy the link building actions of their competitors. As someone who has been involved in SEO for over 5 years (not so much by choice but by necessity) I have used Yahoo! extensively, and seen my competitors use it against me, too! I manage several sites across various niches, and some of my sites do interlink with each other, wherever a connection really does benefit a reader. I have seen people leave comments on all my blogs, and doing so in the order of Yahoo! backlinks for my main website. SEO Stalkers are gonna have a harder time I have also seen the same people leave comments on other blogs where I – Read the full article

5 Examples of Corporate Digital Rebranding Fails

On December 1st, 2011, wrote:

In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding.   The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few – Read the full article

E-Commerce: Launching Your Online Business

On December 1st, 2011, wrote:

Every business shares a common goal – to survive, grow and prosper. In today’s fast-track competitive world, businesses large and small must turn to new measures in order to evolve, grow or simply stay afloat. Ecommerce website development can offer growth opportunities of enormous proportion for businesses from all sectors. This is mostly due to the advent of highly improved and user friendly web services (Ed’s note: services like our favorite, Magento) available across the web that have literally carved a place in the hearts of online users. As an online business owner, the employment of technological advances in e-Commerce website design can mean the difference between the success and failure of your business objectives. Accordingly, it is important to understand exactly what an ecommerce website is and how to get started with one. Basically, an ecommerce website is a virtual representation of your physical business. Interestingly, most business owners grow to learn that the biggest difference between an ecommerce – Read the full article