Date: October, 2011

Video Production on a Budget

On October 5th, 2011, wrote:

It’s easier than ever to make promotional videos. A few years ago, if you wanted to have an advert made, then you would have had to search for an affordable company offering video production in Nottingham or another major city near where your company was based. The production process would require regular meetings, intense discussion, several edits, and quite a large bill at the end. Now that even personal computers are capable of video editing, it’s starting to make more sense to do the work in house. A short video production training course may not bring your work up to the standard of a professional outfit doing video production, but if you’re producing short advertisements or viral videos then you most likely won’t need the sophisticated equipment of a professional video lab. What can you learn from video production training? One mistake that many people make is to get carried away playing with fancy settings and effects with their video – Read the full article

Why You Need to Protect Your Brand’s Keywords

On October 4th, 2011, wrote:

It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year on search advertising. Why should you care? Because it’s your brand’s keywords that they’re bidding on. The Battle of Branded Keywords We all know that search engine optimization is based on attempting to reach a top ranking position on a search engine for a given keyword or keyword phrase. We also know that the introduction of Google’s Adwords and Bing’s adCenter offered companies a major opportunity to feature on page one results for a search term without bothering with all this; they could bid on a term and grab traffic without engaging in the arduous process of link building and on and off site optimization. Recently, however, things have developed one step further and brand managers have started to – Read the full article