Date: September, 2011

65 Simple & Elegant WordPress Themes

On September 29th, 2011, wrote:

We believe that there is a WordPress theme for everyone, no matter if you’re using the platform as a tool for managing your creative portfolio, your personal blog, your e-Commerce site, your online magazine, or your business / corporate website. Today we have handpicked a bunch of WordPress themes, with a variety that’s wide enough to meet your needs. (You’ll even find that there are themes here for mobile users – of smartphones, iPads, and other tablets and devices.) They do, however, stand out for a common quality: it’s a list of 65 easy-to-use, elegant, and simple WordPress themes. Yes, usability is the name of the game this time around, and we hope you’ll be able to find the theme that’ll make your WordPress experience a breeze. Love this post? Found a favorite? Don’t hesitate to let us know by leaving a comment below. And do feel free to spread the love by tweeting the list, sharing it on Facebook, – Read the full article

5 Ways Your Company Can Generate Enough Referrals for a Lifetime

On September 28th, 2011, wrote:

Social media is buzzing, QR codes are all the hype, and e-mail marketing is trendy, but where does that leave good old-fashioned referrals? Unfortunately for many startup companies, taking the time to consider the importance of referrals is the last thing on the “to do” list. After all, if you do a good job and someone wants to refer you, they can—it is out of your hands, right? Wrong. Believe it or not, it is not enough to simply hope someone refers your business to others. Someone may work with your business and say it is the best experience they have ever had, yet this does not guarantee that they will refer your business to someone else. In many cases, your clients and customers will have to seek out someone they know looking for your particular services. This takes some work, so you have to give your customers and clients a reason to do this work. According to activerain.com, a – Read the full article

The Evolutions That An SEO Company Must Deal With

On September 26th, 2011, wrote:

Search engine optimization is not a new idea in online marketing. It has changed and evolved a great deal, especially over the past five years. Those in the market for a new SEO company as well as any business that hopes to continue running its own in-house SEO should understand the same thing that every successful SEO marketing company does: that failing to keep up with changes in SEO means being unable to conduct successful SEO. Two changes in the past year, Google+1 and Panda, demonstrate the pace at which search engine marketing evolves and the dramatic nature of changes that can take place. Google+1 Although it may have lost some steam since its initial wave of success, the Google +1 feature continues to have a powerful impact on the company’s search rankings. More than one search advertising expert has claimed that “search will never be the same.” Beyond using saved cookies and search history to tailor search results, with – Read the full article

Is Twitter Being Left Behind?

On September 23rd, 2011, wrote:

There have been changes to the services being offered by Google and, more notably, Facebook in the recent days, each trying to amalgamate the service they offer with one similar to Twitter, in that you can subscribe to individuals status updates and posts, regardless of being their friend or not. Facebook Facebook’s introduction of the subscribe feature allows users to follow celebrities and people they have an interest in, introducing a whole new range of settings allowing control over who can see your posts and whose posts you are exposed to on your own news feed. Twitter found itself introducing accessibility to the lives of celebrities when it started in 2006 and had many celebrity endorsements, most notably Stephen Fry. This is the kind of publicity that Facebook and Google can’t possibly replicate. So far, the celebrities I’m suggested to subscribe to consist of Mark Hoppus and Jared Leto, probably due to the lack of take-up from the celebrity world. – Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

On September 22nd, 2011, wrote:

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use – Read the full article

This Year’s Hot Trends and Tools in Web Analytics

On September 21st, 2011, wrote:

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to – Read the full article

Guidelines for Developing Effective Websites

On September 16th, 2011, wrote:

To build an effective, profitable, and customer-driven site, you need to dedicate more time and effort to information gathering and planning. The following are some guidelines that will help you build a successful website. What are your specific goals? Do you want a brochure site? Do you intend to sell services and/or products? Are you focused on branding and company awareness? Information and content? Social network communities? You need to think through this aspect since it will form the foundation of your overall strategy. Find websites within your industry which you can emulate. It is okay to borrow ideas, as long as you personalize them. Measure of success Usually, businesses succeed when specific goals are imposed on them. By having a clear goal, be it generating online income or attracting a certain number of visitors to your site, you enhance your chances of success. Take time to list down your goals. Remember that this list could change as your site – Read the full article

What Google Panda Taught Us about Search Engine Optimization

On September 15th, 2011, wrote:

Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just – Read the full article