Date: July, 2011

FourSquare: Boon to Both Brands and Local Businesses

On July 12th, 2011, wrote:

FourSquare is an emerging social network that specifically joins consumers with local businesses and local, regional and national brands. Consumers can determine what FourSquare providers are in their area and discover discount coupons, reward programs and heightened FS status, all of which lead to more discounts, rewards and status advancement. Local Businesses Let’s say you own a dry cleaning business. You advertise effectively in the terrestrial world with newspaper ads and even a billboard or two. You have sales regularly, and you are located in a very convenient section of town. You even have a terrific website through which you have a loyal email list to which you send periodic notices, information and yes, sales pitches. However, you want to do more. Enter: FourSquare. If a potential customer finds you among the local FourSquare businesses, and the discounts you post in your business profile presents a lower price than that customer’s usual cleaner or you offer a service the other – Read the full article

Tips to Choosing the Right Email Marketing Software

On July 11th, 2011, wrote:

According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” If this is appealing to you, it’s time to begin this money-making process known as E-mail marketing. A large part of email marketing is finding the right software. If you know what different softwares have to offer in terms of features and installment, then you will be able to make the right decision for your company. There are three types of software you can choose from: Hosted software: The company you purchase the software from will host the software for you. In other words, all you have to do is login on their website and manage your email lists from there. Self-hosted software: You are – Read the full article

60 Blog-Friendly Magazine WordPress Themes

On July 8th, 2011, wrote:

Blogs are here to stay. (Call them “online magazines” if you’re not used to the portmanteau.) But gone are the days when you just signed up, went for the simplest blog theme or layout, added some cute Dear Diary posts, and suddenly had everyone finding you. These days, you’ve got to stand out. And standing out takes more than signing up for an account in your favorite blogging platform. (Our favorite, of course, is WordPress.) Go for something that will differentiate you – and which will also reflect your identity well. That’s why we came up with this list: to help you find the appropriate look of your WordPress blog, whether it’s a simple company news blog, a photo blog, an online magazine, a video blog, a friendly community for your fans and followers, a social media hub, or a tumblog. If you like this list of online magazine / blog-friendly WordPress themes, share the love by tweeting it, posting – Read the full article

Three Tips for Effective Online Lead Generation

On July 5th, 2011, wrote:

Small business owners often rely on leads in order for them to keep their business afloat. The only problem is that online lead generation can be a very difficult thing to master, especially when the goal is not just simply to come up with a huge list. The quality of the leads is something that owners need to consider as well. Trying to hit both goals can be very tricky. Most people assume that the numbers are all the matter in online lead generation. But what is the use of a big list if it consists mostly of unqualified leads which cost not just money but time as well? Online lead generation is a tool that allows business owners to make attractive offers to prospective buyers. In order to keep you from engaging unqualified leads, wasting both time and effort, here are a few tips. 1. Conversion Mechanisms Should Be Consistent with Purchase This is a very simple concept which – Read the full article

Web Hosting Company GoDaddy Sold for $2.25B to Private Equity Firms

On July 4th, 2011, wrote:

Internet domain registrar, Web hosting company, and SSL Security Certificates provider GoDaddy has been sold to a consortium of private equity firms in a deal reportedly worth $2.25 billion. The company, which grew by 25 percent to $947 million from 2009 to 2010, and which has been expecting 2011 revenues to hit $1.1 billion after managing more than 48 million domain names and 9.3 million customers, will now enter into a strategic partnership with venture capitalists KKR & Co., Technology Crossover Ventures, and Silver Lake Partners. GoDaddy follows in the footsteps of Groupon, Zynga, and Skype as the latest in Silver Lake Partners’ series of technology investments. “I’ve always said we would make a move like this when the right deal with the right partners could help us do the right thing for our customers and our employees,” said Go Daddy CEO and Founder Bob Parsons in a press release. “This is it! We are partnering with KKR, Silver Lake and TCV – Read the full article

Writing an Effective Privacy Policy for Your Website

On July 1st, 2011, wrote:

It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to safeguard this valuable information. In today’s environment where people are more suspicious about online companies, being straightforward is in your best interest. One of the key aspects in running a website is developing a privacy policy. Writing a privacy policy is a simple step that goes a long way towards retaining visitor trust for the long term. Here are a few things to keep in mind when writing a privacy policy: Do Not Copy a Privacy Policy Off Another Website It may be easy, but it is not the right thing to do. The privacy policy is a legal document; as such, it is important to know what you’re getting yourself into before publishing one. While a blog – Read the full article