Date: January, 2011

9 Social Media Websites to Watch in 2011

On January 6th, 2011, wrote:

Looking to get ahead of the social media marketing game? Sure, Facebook and Twitter are still the king and queen of this kingdom – just as reported in a recent StrongMail survey of online marketing budgets in 2011 – but the New Year also heralds a number of new social media darlings that are certainly worth keeping an eye on. Last year, it was Foursquare and Posterous leading the pack. This year is just as promising – if not more promising, thanks in large part to the continued expansion of social media and to the crazy range of new sites, apps, and startups out there. Here are our picks for social media websites to watch in 2011. Quora Last March 2010, Quora reportedly received $86 million in funding from Benchmark Capital (also a Twitter investor). It didn’t make any million-dollar noise the rest of the year, but this 2011 just might be the year Quora really makes waves. As a – Read the full article

Online Advertising Spending Surpasses Newspapers

On January 5th, 2011, wrote:

Online advertising is back – and bigger than ever. US online ad spending rose by 13.9 percent in 2010, reaching a new record of $25.8 billion after a downslide in 2009. According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions), which fell to $25.7 billion in 2010: a decline of 6.6 percent. Among several measured media, only TV generates more advertising dollars than the Internet. The results of eMarketer’s study mark a new milestone for advertising on the Internet – and a trend that is likely to continue in the next few years. It is estimated that in 2011, Internet ad spending will account for about $28.5 billion, while ad spending on newspapers is expected to continue to decline. Said Geoff Ramsey, CEO of eMarketer, “It’s something we’ve seen coming for a long time, but this is a tipping point.” eMarketer cites three key reasons for the steady rise – Read the full article

16 Step SEO Checklist Before Launching a Website

On January 4th, 2011, wrote:

SEO isn’t just an additional step to perform when you are launching a website.  It is a process that needs to be implemented throughout the entire website manufacturing process.  Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing.  Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting– Is each page focusing on one optimal keyword?  This will make it very easy to figure out what each page is relevant for.  Choose a ranking keyword phrase to distinguish each page.  Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is – Read the full article

Your Guide to Backing Up Your Facebook Data

On January 3rd, 2011, wrote:

Let’s face it: we post a huge amount of information on Facebook. It doesn’t even matter whether we’re using the hugely popular social network for business or for pleasure. They’re all there: status updates, photos, videos, notes, links, messages, apps, etc. Imagine if we suddenly lose all these tomorrow. So much social data, lost in a digital black hole. It would be like Yahoo! GeoCities all over again. Don’t let any unexpected turn of events mark the end of the world – or the end of your Facebook life. Because it won’t be, not with these great ways to download, store, and back up your Facebook data. (Hey, and while you’re at it, make sure you check out our recent guide on how to create a Twitter archive.) Facebook’s Download Your Information feature Not many users know about it, but Facebook has its own information backup tool, which you can access by going to your “My Account Settings”. (Check out – Read the full article

Facebook Surpasses Google as the US Most visited Site in 2010

On January 2nd, 2011, wrote:

Social networking giant Facebook has passed Google, the world’s most popular search engine, as the most-visited site in the United States in 2010, according to leading Internet research and competitive intelligence firm Experian Hitwise. Facebook received 8.93 percent of all US web visits from January to November 2010, while Google accounted for 7.19 percent. Rounding out the top five were Yahoo! Mail (3.52 percent), Yahoo!, and YouTube (2.65 percent). Facebook ranked only third on the list last year, trailing Google and Yahoo! Mail. In 2008, it ranked ninth, behind sites like Google, MySpace, and eBay. “Facebook” was also the most-searched term for the second straight year, followed by “Facebook login” and “YouTube”. According to Experian Hitwise, however, the combination of Google-owned sites like Gmail, Google Maps, and YouTube still ranked ahead of Facebook properties, accounting for 9.85 percent of all US visits. Facebook received 8.93 percent, while Yahoo! properties came in third with 8.12 percent. The results of the study – Read the full article