Date: January, 2011

Throwback Friday: Original Website

On January 14th, 2011, wrote:

Hello digital world,  welcome to Friday!  Usually I try to bring you something SEO heavy or content pertaining to digital marketing.  However, since Friday’s are fun and usually we’re shut off from work by 11am, I thought I would bring you guys something fun and hilarious.  First off, I realize throwback is usually used with Thursdays, but do you realize how few words start with the letter F? (Scrabble Heros chime in please) For my very first Throwback Friday, I want to show you something I happened to stumble upon a few weeks ago.  It is an old outdated website that hasn’t changed since Bill Clinton was President!!  Now you’re probably thinking, “Ok this is probably some website for a failed business or congressmen who lost an election.” You are wrong. I present to you… Space Jam With the quality websites we see today it’s nostalgic to see websites like this that could have been made with Angelfire or Geocities. Enjoy your – Read the full article

After Snubbing Google, Groupon Raises Nearly $1 Billion in Venture Funding

On January 13th, 2011, wrote:

It looks like snubbing the world’s number one search engine was the right move after all. Just a little over a month after rejecting Google’s $5.3 billion offer, daily deals website – and one of today’s fastest growing companies – Groupon has raised $950 million in one of the largest venture funding rounds of all time. The financing came from a long list of venture capital firms and investors, including Andreessen Horowitz, Greylock Partners, Accel Partners, Battery Ventures, DST, Kleiner Perkins Caulfield & Byers, Silver Lake, Maverick Capital, Technology Crossover Ventures, Mail.Ru Group, and New Enterprise Associates. “We’re thrilled that Groupon has earned the confidence of some of the world’s most respected investment firms,” said Andrew Mason, founder and CEO of Groupon. “With their support, we will continue on our mission to change the way people shop locally and serve the world’s local businesses.” Added Greylock Partners venture capitalists Reid Hoffman and James Slayet in a TechCrunch guest blog post: “We – Read the full article

Steve Jobs and Rupert Murdoch Set to Launch The Daily iPad Newspaper

On January 12th, 2011, wrote:

The times they are a-changin’. And so are newspapers. In a move that might soon herald the next era in journalism and news publishing, and in what could propel Apple iPad as a true game-changing tablet device, Apple and News Corporation are set to launch a highly-anticipated tablet-exclusive digital newspaper called The Daily. According to reports by Yahoo! News’ “The Cutline”, Apple chief executive Steve Jobs and News Corporation’s will introduce The Daily in an event expected to take place on January 19 at the San Francisco Museum of Modern Art. Reports that Murdoch was investing in a tablet publication had first spread summer of last year. It has since continued to take shape at News Corp.’s New York headquarters, with the company reportedly having hired as much as 100 journalists – from media firms such as the New Yorker, The Daily Beast, The New York Times, Forbes, AOL, and Politico – and committed $30 million for the first year – Read the full article

Anatomy of a Great Email Newsletter

On January 11th, 2011, wrote:

No matter what Facebook says, E-mail is not going to go away. And neither will E-mail marketing: in fact, according to a recent survey, more dollars are expected to be spent by businesses and marketers this 2011 on E-mail campaigns. We certainly hope that some money goes toward studying the anatomy of a great E-mail newsletter. Why? Because E-mail is one way – is still one of the best ways – to effectively capture attention in the age of information overload and short attention spans. Oh, and because 94 percent of all Internet users read E-mail. That’s higher than the percentage of Internet users who turn to search engines to find information. Let’s check out the body parts of a sexy, irresistible E-mail newsletter – the kind that doesn’t go straight to a recipient’s trash folder. Your company name. One of the most common mistakes that E-mail marketers make is the assumption that people will remember who they are. Well, – Read the full article

7 Tools and Tactics to Increase Traffic to your Blog

On January 10th, 2011, wrote:

When creating your first blog, you probably dream about having an engaged fan base that would check your site every day, waiting impatiently to read your valuable opinions or thoughts. If you were like most new bloggers, you were more than a little disappointed when barely anyone left a comment and your traffic statistics left a lot to be desired. If you still haven’t found a great way to promote your blog, try one or more of these techniques to drive traffic to your site: Blog Everyday – or Almost Everyday Google and the other search engines love fresh content. The more often you post, the higher your rankings will go. If you apply a little keyword strategy, you’ll soon soar to the top of the search page! Fresh content also keeps your fans coming back for more. If they like what they read, they’ll tune back in for the next edition. If they become disappointed by how long it – Read the full article

Twitter Tips: Crisis Communications and Online Reputation Management

On January 9th, 2011, wrote:

A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping you manage your online reputation and plan your crisis communications strategy. Where before, one turned to PR firms in times of crisis and controversy, sticking to traditional media is no longer enough today. Why? Because: People are making and engaging in conversations 24/7, real-time, on social media networks. People are sharing information and opinion through the Internet now more than ever. Dissatisfied customers (or employees), competitors, and unscrupulous stealth marketers can spread false information or commit brand identity theft as easily as they can push their own agendas. So here Twitter comes to save the day! In cases of crisis that can potentially significantly damage your business or brand, you can leverage this tool to respond, interact, and manage – Read the full article

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead

On January 8th, 2011, wrote:

About a year back we compiled a list of competitive intelligence tools and it turned out to be one of our most popular posts. Well its a new year now and we thought you deserved an updated list. We went through the old list and threw out a few services that are no longer useful and added a whole bunch of new ones for you to check out. Some of the sites are more convenient than others depending on your needs. Some are free and some our expensive. Some of them directly monitor competitors’ advertising efforts while others track social media channels. Some of them offer several services and others only one or two. Heck, some of them aren’t even meant to be competitive intelligence tools, but we think each has something beneficial to offer. It was by pure coincidence that it came out to be an even 40 tools so let us know if there’s more we need to – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article