Date: December, 2010

Tips for Optimizing Your Site Globally by Using Local Languages

On December 21st, 2010, wrote:

Google is not the only search engine in the world. In some large countries like Russia, it isn’t even the most popular. It has been estimated that only one fourth of the Internet’s 2 billion users speak English as their native language. Only one fourth! That means that if you are only optimizing your site for people who speak English then you may be missing out on 1.5 billion potential customers! Obviously if you want to expand your market globally, you have to start thinking about targeting local areas around the globe that search on the Internet in different languages. This means translating your site, among other things that will help SEO-wise, and you should do so because it has been proven that people searching on the web trust their native speaking tongue when it comes to making a purchase on the Internet. Where to Start You must first decide if you want to target by location or by language. – Read the full article

This Week on the Web: Googles TeachParentsTech.org, Tumblr Raises $30M

On December 20th, 2010, wrote:

Google’s Tech Support Care Package – for Parents Will you be home for the holidays? Don’t worry. This season, you won’t have to play the role of personal tech support to your parents. Search giant Google recently unveiled an online “tech support care package” at TeachParentsTech.org, anticipating instances in which tech-savvy users are asked by their moms and dads to help out with a long list of basic – but nonetheless taxing – tech support issues. The site, built by Google to “help keep tech support a family business”, allows users to select any number of simple instructional tech support videos to send to their parents. The videos are organized according to categories, which include The Basics, World Wide Web, Communication, Media, and Finding Information. And while these video packages won’t cover all the questions and issues that computer beginners may have, they do provide instant help – without users having to spend hour after hour explaining to dad what – Read the full article

Google Alerts for Reputation Monitoring

On December 18th, 2010, wrote:

There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing strategy. It is every business owner’s dream to be able to keep tabs on their brand name. Now, they can swoop in and clean up after a dirty situation. Likewise, they can reward or thank people for good mentions. Social media is growing at an enormous rate, but it still makes up only a relatively small portion of the Internet. There are billions of websites and blogs that also like to talk about things. Many of those sites have a reach comparable to or larger than the social mentions that are happening around your brand. Reputation monitoring goes beyond social media: you should be monitoring the whole Internet. Before you spend money on expensive – Read the full article

Happy Holidays from Lakeshore Branding

On December 18th, 2010, wrote:

We recommend watching this on full screen for the full effect! Happy Holiday from the team at Lakeshore Branding.

Loyal Subscribers: Your Most Valuable Business Asset

On December 17th, 2010, wrote:

Receiving organic traffic via the search engines is a wonderful thing – especially given that it’s free. However, problems can arise if you rely solely on search engine traffic. Your website may rank well today, but what happens if you wake up tomorrow and your site’s rankings have suddenly dropped? What if you suddenly can’t seem to get new visitors? Will you be able to communicate with most of the people who’d previously visited your online business? Stay Connected You would be very wise to diversify your traffic sources for your website and, more importantly, find a way to keep in touch with the visitors that you have attracted in the first place. One way to do that is by offering a free product, such as a report or an exclusive E-newsletter to anyone who visits your site in exchange for his or her E-mail address. Be mindful, though, that a freebie that has little value will only encourage people – Read the full article

Are You Ready for HTML5? 11 Websites That Showcase What the Buzz is About

On December 15th, 2010, wrote:

As mentioned here last week, 2011 is about to bring lots of hotness on the World Wide Web. One of the things that we mentioned was the emergence of HTML5, a new markup revision of the HTML standard, and which is expected next year to extend its reach even wider. While HTML5 is still under development, developers, programmers, and tech companies are already adopting a number of its features. Even some of the world’s most popular websites are enabling support for HTML5. How fast it will replace Adobe Flash – if HTML5 will replace it at all – remains to be seen, but just in case you’re keen on checking out what the HTML5 buzz is all about, we’ve compiled a list of websites whose HTML5 features you can test-drive – right now. Dive into HTML5 Authored by Mark Pilgrim, this book explains and demonstrates HTML5 in a no-BS language that’s easy to understand. In the introduction, Pilgrim notes how – Read the full article

How the World Searched and Tweeted in 2010 According to Google and Twitter

On December 14th, 2010, wrote:

Search giant Google and social media giant Twitter both recently released year-end reports that indicate how the world searched – and tweeted – in 2010. Google Zeitgeist 2010 The annual Zeitgeist report, which represents an aggregation of the search terms that people have typed into Google Search over the past year, offers insight on 2010’s fastest-rising global search trends, in categories that include news and events, people, entertainment, sports, consumer electronics, food and drink, health, maps searches, and even humanitarian aid. Here are some of the search terms that you will find in the Google Zeitgeist 2010. For the complete list, visit the Google Zeitgeist 2010 home page. 10 Fastest Rising 1. Chatroulette: A Russian-based chat website that pairs random strangers from around the world for webcam-based conversations. 2. iPad: Apple’s tablet computer, which was released in April 2010 and generated sales of 3 million units in 80 days. 3. Justin Bieber: The 16-year-old Canadian pop singer who released his – Read the full article

Best Cloud Computing Services and Apps for Small Business

On December 13th, 2010, wrote:

Cloud computing is one of the fastest-rising technologies on the Web today. There are a number of large businesses and corporations who have already adopted the “cloud” to replace their existing computing platforms – and small businesses aren’t far behind. What is cloud computing and what can it do for you? Simply put, cloud computing is a set of computing resources delivered online. It’s also an emerging model for delivering information technology services, one that offers scalable and virtual resources. (Geek speak alert! Don’t worry; we’ll break it down for you.) The term “cloud” is used as a metaphor for the Internet, which basically serves as a hosting environment for applications like E-mail, productivity, file backup and storage, and more. Previously, all the data and applications of a user were stored and hosted by a hard drive on a computer or a set of servers at the IT department; with cloud computing, there isn’t going to be any need for – Read the full article