Date: December, 2010

2010 Holidays Brings in Surge in Online Sales

On December 31st, 2010, wrote:

It has been a happy holiday season indeed – especially for online shoppers, retailers, and the rest of the e-Commerce industry. According to surveys by both MasterCard Advisors’ SpendingPulse and marketing research firm comScore, online sales in the United States jumped by as much as 15 percent this 2010, with the figures reaching as high as $36.4 billion in the three-month period of October 31 to December 22. This marks a significant increase from last year’s $31.5 billion. Daily online sales, moreover, reached $1 billion on six days this 2010, compared to only three days last year. SpendingPulse describes the surge as being spurred by aggressive online marketing by Web-based retailers. Gian Fulgoni, chairman of comScore, added: “After the past few years’ struggles, it is gratifying to see e-Commerce return to a state that can only be described as a very merry holiday shopping season.” The 2010 online holiday sales were also helped by a late surge in spending, with – Read the full article

What You Should Know About Video Email Marketing

On December 30th, 2010, wrote:

We all know that E-mail is one of the most potent tools for Internet marketing. And, thanks to the growth of mobile Web browsing, E-mail marketing is now bigger than ever. We’ve written about E-mail marketing before, focusing on things like: Starting your E-mail campaign How to write irresistible subject lines And E-mail marketing etiquette in the time of social media …but there’s something we haven’t yet touched on: video. That’s right. The Web has evolved well enough to more fully enable E-mails with videos – and we’re not just talking about 25 GB WMV attachments that take forever to download. There are a number of E-mail marketing-related products out there today that allow you, for example, to embed your YouTube videos so that recipients can watch it from inside the E-mail message. E-mails with videos significantly boost your click-through rates Not only does video E-mail marketing introduce new creative possibilities (no longer will marketers be limited to text and – Read the full article

5 Awesome SEO Plugins for your WordPress

On December 29th, 2010, wrote:

Let’s face it, online marketing is more than just advertising your company on the internet.  Google has evolved into a verb for searching, and your page rank is essential.  Be it your personal blog, or your online business, search engine optimization is crucial for securing the top position on a search. Many people underestimate page rank because they do not understand just how important it is to be the top rank.  In some cases, the 1st position is clicked 90% more than the 2nd position.  With an average click difference of 50-70%, page rank and SEO is not to be taken lightly. There is no perfect formula for SEO.  There are literally hundreds of factors that determine your page rank on Google with some factors that weigh heavier than others.  Here are 5 plugins for your WordPress that can boost your website in a search engine. 1. Super Cache One big factor is how long your website takes to load. – Read the full article

The Top 5 Blog Posts of 2010 by Lakeshore Branding

On December 27th, 2010, wrote:

It’s that time of the year once again: the time to make lists, review what has happened in the last twelve months, and look back at some of the year’s highlights. It’s no different here at Lakeshore Branding. As you probably know by now, we’re very passionate about all things online. And that’s why we work hard to bring you news, trends, tips, tricks, and the occasional top secrets on Internet marketing, social media, technology and apps, etc. So, as 2010 comes to a close and we herald the coming of a new year, we thought it would be a cool idea to check out Lakeshore Branding’s top 5 blog posts of 2010. 60 Awesome Small Business WordPress Themes This blog post was inspired by the small business owners who are dedicated to finding solutions to enhance their visibility online. And since we were getting a lot of questions about where they might find business-oriented WordPress themes, or how they – Read the full article

Your Guide to Creating a Twitter Archive

On December 26th, 2010, wrote:

According to a scene in the acclaimed movie, The Social Network, “the Internet is written in ink – (and) not in pencil”. But if that’s really the case, how come it’s close to impossible to browse and search old tweets on Twitter? How come our 140-character text updates seem to have expiration dates on them? Note that we say, “close to impossible”: operative word is ‘close’.  Because surely, there must be a way, right? There must be a way somehow to archive your tweets (or someone else’s) so that you could read, search, share, and store them all in one place. And there must be a way to access those precious tweets whenever the Fail Whale pays Twitter servers a visit. Worry not. There is a way. Or ways. Here’s Lakeshore Branding’s quick guide to creating your very own Twitter archive. (While you’re at it, be sure to check out our own Twitter archive!) Twitter archive via WordPress Thanks to – Read the full article

Awesome for Search, Too: Simple SEO Tips for Tumblr

On December 24th, 2010, wrote:

Tumblr is easy to fall in love with – especially if you’re looking for a light (and awesome) blogging platform. It’s going to be even easier once you’ve read the reasons why you should “Tum-blog” and taken note of the fact that the company has significant plans to expand next year. If you’re big on SEO, however… umm. Okay. So here’s the thing: Tumblr isn’t exactly the best blogging platform to support your SEO (search engine optimization) campaign. Unlike WordPress sites or even blogs hosted by Google’s own product, Blogger, Tumblr sites don’t rank well on search results. Which isn’t to say that Tumblr never ranks well – because with a few tweaks, tips, and tricks, you can position your Tumblr blog in a way that gives you an edge in the search rankings. Optimize your page titles: Here’s one good thing about Tumblr: it allows you to modify the HTML of your posts. HTML! Isn’t that a form of – Read the full article

Leveraging M Commerce with Magento for Mobile

On December 22nd, 2010, wrote:

In the world of e-commerce, Magento is king.  Lauded as “the leading e-commerce platform provider,” Magento is the front runner for businesses looking to reach their online customers. However, with the current acceleration of the smartphone and their apps, a new buying phenomena has emerged, Mobile Commerce, or m-commerce. M-commerce can be defined as the process of conducting commerce by transferring ownership of goods or services via a mobile device.  With the exponential growth of m-commerce, it is imperative your products be available for purchase at your customers’ fingertips 24/7. While your competitors fight for market share in e-commerce, your brand can get a leg up on the competition using Magento for Mobile.  Your customers and potential customers may not always be near a computer, but they will always be near their phones. In just a few easy steps, you can leverage m-commerce using Magento themes for Mobile.  It comes at an extremely reasonable monthly fee, with the option for full technical management by – Read the full article

Applying What TV Pitchmen Do In Your Online Business

On December 22nd, 2010, wrote:

It is impossible to actually scream through your content into your readers’ ears to try to sell them something – but that kind of effect is exactly what you want to try to accomplish every time you are writing a persuasive article for your website. This is the approach that television pitchmen like Billy Mays took, and even though you would always hear a lot of people talking about how they disliked the fact that all he ever did was scream through the TV, there were always still tons of people who picked up the phone and ordered the product he was selling. Billy Mays was one of the greatest TV pitchmen of all time, and there is much to learn from him. He was able to convince people to buy a product they never before heard of – all in a short two-minute video. Products that people probably didn’t need and products that, once they purchased it, they probably – Read the full article