Date: November, 2010

RockMelt: The Social Web Browser?

On November 9th, 2010, wrote:

A new web browser has been unveiled by the people who brought us Netscape 16 years ago. RockMelt, founded by Eric Vishria and Tim Howes, was released Monday as a “re-imagined” web browser that is designed to serve as a social networking hub, tightly integrating Facebook, Twitter, and other social sites into a traditional web page navigation program. RockMelt allows users to “share easily, search faster, connect with friends, and keep up on news”; since the Monday release of its early version, the new browser has gotten industry observers in and beyond Silicon Valley talking. The RockMelt browser is based on Google Chrome’s HTML-5-compliant and open-source Chromium foundation (which is why you might perhaps echo our same initial sentiments, “It kind of looks like Chrome”). However, what makes RockMelt different from Chrome (or Internet Explorer, Mozilla Firefox, Opera, and Safari) is that it actually frames the social media experience – Facebook updates, chats, Twitter streams, etc. – within its browser, – Read the full article

LinkedIn for Small Business: Some More Tips You May Not Have Thought Of

On November 8th, 2010, wrote:

Not long ago we published a blog post with essential tips on how to use LinkedIn for your small business. Since then, Facebook and Twitter continued to rise and flourish under the social media spotlight. But it doesn’t mean that LinkedIn had not gone through its own evolution, because it did. Just check out the stream of activity on the official LinkedIn blog. Or take numbers as proof: today, 80 million professionals – and counting – have signed up to exchange information, ideas, and opportunities through the social networking site. After all these new LinkedIn features and developments, we thought it would be a great time for an update. Here’s a list of tips on LinkedIn for small business – tips that may not have occurred to you just yet, but which will certainly give your online presence a huge boost. Upload that picture. Okay, we did mention this in that previous article – “brand your profile” – but judging – Read the full article

Google Instant Goes Mobile

On November 7th, 2010, wrote:

Instant just got mobile. It was only last September that Google introduced Google Instant, a search enhancement that allowed users to view search engine results as they typed. Promising better, faster results, Google Instant also saved a lot of typing and time – about 2 to 5 seconds per search, according to the company. As covered by our very own Brandon Zeman, as well as of guest writer Phyllis Roe, the new feature introduces new implications on SEO and gives rising importance to efficiency in search. Two months later? Google has taken Instant search to mobile platforms. In an announcement made Thursday on the Google Mobile blog, Google is rolling out the beta release of the search service for mobile phones, particularly the iPhone and Android-powered devices. According to the company, Google Instant on mobile is tied to a new implementation of AJAX and HTML5, which thus allows dynamic page updates and eliminates the need to load a new webpage – Read the full article

Flickr for Small Business: 14 Tips for the Social Media Tool Few Are Using

On November 6th, 2010, wrote:

A number of the world’s biggest businesses and brands are using Twitter. Chances are, they’re also using Facebook. And their employees are using LinkedIn, to connect with other professionals. How do you, as a small business owner, set yourself apart from the competition? Obviously you’ll have to be more creative with leveraging social media, and with finding alternative platforms where you can engage with customers. You’ll have to seize overlooked opportunities for marketing, or create these opportunities where none exist. Start by knowing there are other social networking tools in town. Like Flickr, for example. Okay, so we can almost hear you say it. Flickr? Really? How do you use that for marketing? Um, isn’t Flickr a picture community for hobbyists and photographers and artists? Just like Vimeo is a video community? And doesn’t Flickr explicitly say that you can’t use the site for commercial purposes? All of the questions above have a point, but that doesn’t mean you can’t – Read the full article

Success Story of Entrepreneur Mom with a Virtual Assistant

On November 5th, 2010, wrote:

A few years after college, my boyfriend Tom and I told our parents that we were scrapping our Wall Street and advertising careers to design and make educational products for kids. Our parents thought we had lost our minds. “But you were our inspiration,” we told them (two of our parents were schoolteachers). The compliment did not inspire confidence, especially after they learned that we would be working out of Tom’s parents’ restaurant and helping their family business. Still, we pooled every cent of our life savings, launched a huge casting call to find real kids to provide the voice for the doll, wrote the script, music and lyrics, hired our assistant, and spent a year creating it. While kids loved the Talking Doll, distributors wanted a whole line, not a single line-talking doll, so we decided to sell it ourselves at independent specialty stores. While Tom and I were driving from one store to the other, pleading each of – Read the full article

8 Great Examples of Social Media Savvy Brands on Twitter

On November 4th, 2010, wrote:

Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of how today’s biggest brands and businesses are using Twitter. Starbucks (@Starbucks): The Seattle-based coffee giant offers “freshly brewed tweets” to a loyal following of over 1 million Twitter users. Check the brand’s profile out, and you’ll be surprised by the number of @replies/mentions they tweet in a day. That’s what engagement is all about. All too often, companies misuse Twitter by spamming their followers with relentless sales talk and ads – without caring to respond to mentions or direct messages. Sure, while Starbucks does post the occasional promo or new offer, the brand’s use of Twitter is mainly to connect intimately with fans and customers. It listens, and as – Read the full article

Ha, Ha, Your Web Content is So Funny I Want to Support Your Brand

On November 3rd, 2010, wrote:

Writing content for your website, company blog, and social media networks? Unleash your inner comic. If you don’t have one, hire a writer who has one. That’s because a great sense of humor will go far in helping you get noticed on the Web. Sure, your brand may be as serious as serious can get. Maybe you’re in the business of selling insurance, or dental services, or something of the sort that makes you sit straight up in boardroom meetings, wear a crisp suit to work every day, and conclude that funny does not bode well for the bottom line. But in the age of the Internet, in the vast and competitive landscape known as social media, it’s probably a good idea to take a cue from those who can make people laugh. Why? Because humor lengthens the attention span: Thanks in part to Twitter and to our link-clicking habits, Web content has been reduced to a matter of 140-character – Read the full article

Dont Kill Your Campaign with These Affiliate Marketing Mistakes

On November 2nd, 2010, wrote:

So you’ve heard the stories of how affiliate marketers made thousands – millions! – from the basements of their homes. Yes, thank you, Internet. If you haven’t come across any such success story, suffice it to say that they’re all pretty inspiring stuff: stuff that you, as an affiliate marketer, will want to carry with you as evidence that there’s no better, more effective, more independent way of making money on the Web. Indeed, affiliate marketing is an amazing opportunity. There are loads of easy-to-join programs, endless lines of hot, trendy products to sell, great resources and tools to use, and desirable amounts of commission to earn. There are just as many horror stories, though. In the mad rush to leverage the power of the Internet and sell products via the affiliate marketing platform, many have lost more than they gained. Many did not become millionaires. Many quit. Many just took their talents to South Beach, or to the local – Read the full article