Date: October, 2010

Build Your Online Brand For Differentiation, Not For Integration

On October 30th, 2010, wrote:

If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable personality. Online brand building means thinking of ways you can make your Web identity more accessible to your potential customers, all while boosting your sales and building a reputation that engenders trust and credibility. Let me first raise some of the aspects of brand-building across the Internet: Quality Creatively built web identity Customer service Promotion and marketing Consistency Quality of products or services is your niche and is arguably most important. It’s better to have a single product that does well rather than having a hundred that perform really badly. Your product should be more innovative and superior than what the next guy has to offer. To make a product with distinction, – Read the full article

7 Blog Design Mistakes You Can’t Afford to Make

On October 30th, 2010, wrote:

When it comes to blog design, there are several common design mistakes that scare away your visitors (or worse, your profits). Here are seven of the biggest pitfalls. Don’t say I didn’t warn you! 1.    Too Many Ads. Though you want to make money off your blog, usually through advertising, an overload of ads will be the surest way to turn off potential readers. Do not let ads overwhelm your content — people are not visiting your site to see advertisements, they are visiting it to see what your blog has to offer. If all it has to offer are ads, don’t expect a return visit. Instead, pick a few tastefully placed ads in high traffic spots, such as under your banner or one on the sidebar, and leave it at that. Ads in and of themselves are not the turn off, but if that’s all your site appears to be, that will be. 2.   Large Blocks of Text. If – Read the full article

Online Ordering Offers Advantages for Traditional Delivery Businesses

On October 29th, 2010, wrote:

Ordering a pizza is a weekend tradition in many families. Pizza goes along with college football, study sessions, and – and the Internet? Yes, the Internet! These days more of the population are starting to find the advantages of ordering online – and by advantages, we also mean advantages for the pizzerias, restaurants, and other similar delivery businesses. That’s because ordering online offers a new way to market to the individual pizza enthusiast, or the bachelor ordering in for the weekend, or the bored, hungry online surfer or football score watcher. What makes ordering online such a potent marketing tool is the fact that, when ordering, say, a pepperoni thick with fries on the side, the system will normally have to ask for contact information to verify the order. This information typically includes an E-mail address. Once the address is obtained, the pizza company can start to send out specials about two to three times a week straight to the – Read the full article

9 Cool Twittering Apps

On October 28th, 2010, wrote:

These days, Twitter is synonymous not only with communication and sharing but also with doing so while on the move. If you need an application to make your Twitter experience more mobile then you won’t have to look too far to find one. Here are 9 Twitter applications to make your life a little – and your business – easier and a lot more fun. Twitpic has become one of the most popular and downloaded apps for mobile phones. Just like the online version, the Twitpic app allows you to easily send images from your phone to Twitter. If that isn’t enough, Twitpic has a bunch of Twitter clients, too (for example, TweetDeck, which has TwitPic integration functionality). Just take a picture (or use your gallery images) and you can upload it to Twitter in an instant. Definitely worth the small cost to download. While of the subject of TweetDeck, what better application is there than this to maintain your Twitter stream? This app – Read the full article

Who Should Use Tumblr and Why

On October 27th, 2010, wrote:

Twitter and Facebook: yes, sure, everyone’s heard of these social media giants. But there’s another name that’s slowly but steadily catching the attention of media companies, businesses, and celebrities – and one which you, as an Internet marketer, business owner, or startup, might want to check out for yourself. It’s called Tumblr. Tumblr has actually been around for awhile – it was launched nearly four years ago – but it’s only now that the potential of this easy blogging service is being recognized and realized by the world of social media users. In a nutshell, Tumblr is a platform for blogging, much like WordPress, Blogger, Movable Type, and Posterous, but what makes it different from these other platforms is its ability to “socialize” its service. Tumblr isn’t just for strictly “writerly” bloggers or Dear Diary writers; it’s for anyone who wants to share anything, from text passages, quotes, photos, links, music videos, etc. at the click of a button. In – Read the full article

Lakeshore Branding Social Media Tips Featured on RINF News

On October 25th, 2010, wrote:

Lakeshore Branding was recently featured on independent news site RINF.com, with a couple of articles on social media for businesses, entrepreneurs, Internet marketers, and startups. RINF.com is a news website with an Internet marketing edge. It’s owned by Mick Meaney, who’s been working on and writing about all things technology since 1998. The first article is “What to Expect from Your Social Media Consultant”, with tips and key insights on what exactly that newly hired employee at the social media department in your office should be doing. Does the job entail tweeting and blogging 24/7? Does the consultant have to double your number of followers or quadruple your number of fans? Or should you be expecting more? Find out more by visiting the social media section of RINF. The second is “7 Twitter Mistakes Businesses Should Avoid”. Well, we all have heard great stories and testimonials from top brands on how Twitter’s so cool – and how amazing it is – Read the full article

Magento Books: Compiled List of Guide Books on Magento eCommerce

On October 24th, 2010, wrote:

Magento is, perhaps, today’s most evolved e-Commerce platform. If you’ve been reading this blog, then you’ll know by now how much we here at Lakeshore Branding love the solution. Magento e-Commerce’s flexibility, rich feature set, SEO-friendly capabilities, and comprehensive merchandising and marketing features make it an ideal platform of online stores and sellers (regardless of size) as well as for shoppers (regardless of demographic or budget). Looking to design, develop, implement, or fully customize your own Magento-powered store? Don’t worry yourself sick trying to figure it out by yourself. (Newbie-ness doesn’t have to be so awful.) There’s a bunch of Magento e-Commerce books – by Varien, the official developer, and by independent programmers and designers – that should help you every step of the way, no matter your level of skill and expertise in Magento. Yes, books: these are still as good an educational tool as any. We’ve compiled a list of the best of them. Take a look: Magento – Read the full article

Going Green Efficiently Online and Off

On October 23rd, 2010, wrote:

With the nation uncertain whether or not the Great Recession is over, and waiting to see what happens next, we all need to sit back and think to ourselves what we need to do to pull ourselves out of the situation that we’re in. Most people in the business and economics world claim that a large part of this recession is a lack of demand. The idea is this: if people aren’t spending money on buying things, then no one sees the need to make and sell products. As a result, people are being laid off and not being rehired elsewhere; it seems there’d be no need for their labor, since no one is buying anything anyway. How does someone create demand, though? It doesn’t seem plausible that someone can create within people a desire to buy, but what we can do as a nation is create something new for which there might be a desire. What people want right – Read the full article