Date: September, 2010

Organic SEO vs Pay Per Click- Where to spend your Advertising dollars

On September 21st, 2010, wrote:

When looking for targeted search traffic for your website, there are two popular ways in which to get these results – Organic search, which we believe is the best SEO ever, and PPC, which stands for pay per click advertising – in our case we talk about Google ads. In order to choose which is best for your website you must first understand the advantages and disadvantages of each. PPC is all those ads you see on right column Google, Yahoo and Bing. Webmasters pay a specific amount of money for each click to their website from the various search results or ads placed on websites. With Google, you will find these ads on the right side, at the top of the searches or on web pages. Of course, in order to get the best location on the search page, you will have to pay a higher per click amount. On the good side, you will only pay if someone – Read the full article

Top 6 Reasons Why You Should Attend BlogWorld 2010

On September 20th, 2010, wrote:

Something big is going to happen this October 14 to 16 in Las Vegas. It’s called the BlogWorld & New Media Expo, the first and only tradeshow, conference, and media event created for the rapidly growing industry of blogging and new media. We here at Lakeshore Branding are going to attend the event, but if that’s not enough to convince you to come and join us (it should be more than enough to convince you, though!) then here are the top six reasons why BlogWorld & New Media Expo is a can’t-miss. Money? Influence? Or both?: If you’re a small business owner, Internet marketer, e-Commerce store owner, corporate executive, online journalist, podcaster, broadcaster, or personal or professional blogger who has some form of stake in the web, then surely you’ll have plenty to gain by attending the event and learning more about the top strategies, tools, and technologies used in developing content for the web today. BlogWorld 2010 is where – Read the full article

Why We Use MailChimp

On September 18th, 2010, wrote:

Missing more than hitting in your E-mail marketing campaign? Don’t give up on it just yet. First of all, before you continue reading, you may want to check out our previous post on how to start an E-mail campaign. We hope you’ll enjoy applying the great tips we’ve listed in there. After the tips come the tools. We’ll let you in on a little secret: here at Lakeshore Branding we use something called MailChimp. So MailChimp is basically this cool new E-mail marketing service that’s simple and easy to use. It’s fairly new, but the service has grown to have more than 400,000 users (including us!) and 20 million emails served daily. If you’ve never launched a marketing campaign through E-mail before, then you might want to consider using MailChimp to make the whole process easier for you. Yeah, sure, the name sounds kind of quirky, but don’t be deceived: MailChimp has a powerful, developer-friendly product that definitely makes E-mail – Read the full article

Your Social Media Checklist for Launching a Product

On September 16th, 2010, wrote:

One of the most exciting milestones that can be achieved by any business owner or retailer is a product or service launch. It marks the fruit of all the hard work that had been done. A launch, however, can also be one of the most terrifying, stressful, and expensive projects that you, as a business owner, will ever have to take on. So why not do it via social media? Traditionally, product launches feature a mix of advertising and PR efforts, pushed by a huge corporate event, media banquet, or some kind of conference. Yes, these still work. But what if you ran a business that was Internet-based? What if a great deal of Internet usage is critical in your day-to-day operations? What if you want to test the waters of Web 2.0 and use social media as your platform for launching a product or service? Don’t think it’s not possible. While many perceive social media as something that only – Read the full article

Internet Marketing Tools: Do Webinars Actually Work?

On September 15th, 2010, wrote:

Webinar – a neologism for “web-based seminar” – is a presentation, lecture, workshop, or seminar that is transmitted over the Web. It can be conducted for different purposes, like lead generation or marketing or training or product demonstration, but one key aspect of any webinar is that it’s interactive. As opposed to webcasts, which are pretty much a one-way thing, webinars usually let attendees comment, ask questions, and share their personal opinions to the host as well as to the other members of the audience. Webinars: who knew that technology would grow this fast and allow us to leverage these neat video conferencing tools today? Yes, it all sounds pretty remarkable. If you’re a small business owner and Internet marketer, we’ll certainly understand if you’re fascinated about what webinars can bring to the business. The question is: do webinars actually work? And will they work for any business or enterprise, regardless of size? Here are several thoughts on webinars as – Read the full article

Shopify Review: An Excellent Solution for Small Online Retailers

On September 14th, 2010, wrote:

If you’ve been reading this blog regularly, you’ll know by now how much Lakeshore Branding loves Magento eCommerce. We’ve been gushing about how awesome it is, but at the end of the day, of course, it’s just our recommendation. There are literally hundreds of e-Commerce platforms and shopping cart solutions to choose from – aimed at retailers of varying sizes across a number of industries – and we thought that on this post, we’ll look at one of the notable non-Magento ones. Hey, we’re all for fairness. Established in 2006, Shopify is a hosted e-Commerce solution designed expressly for small online retailers. It’s been generating plenty of buzz recently for its ability to get startups and home-based merchants up and selling – quickly, easily, in a matter of minutes, even. Shopify boasts of a rich feature set that’s accessible via its elegant, easy-to-use interface. Almost everything is drag-and-drop, making store management a breeze. To get started, you choose a theme – Read the full article

Why Your Magento Store Should be PCI Compliant

On September 14th, 2010, wrote:

PCI compliance refers to the set of requirements under the Payment Card Industry Data Security Standard (PCI DSS), which mandates that all companies that process, store, or transmit credit card information adhere to these guidelines to maintain a secure payment environment. PCI DSS was constructed by the Payment Card Industry Security Standards Council, an independent group created by the major payment card brands (Visa, MasterCard, American Express, Discover, and JCB). PCI DSS governs all businesses and organizations that accept, transmit, or store payment cardholder data, regardless of company size or number of transactions. Furthermore, organizations that use third-party payment card processors still have to meet the PCI compliance guidelines, even though third-party processors may cut down on risk exposure and reduce the effort to validate compliance. Small to medium sized business must satisfy a number of requirements in order to be PCI compliant. While meeting these constraints may seem tedious and difficult, the consequences of failing to be PCI compliant – Read the full article

Going GoDaddy: A Review of the Popular Web Hosting Service

On September 11th, 2010, wrote:

Reliability, speed, support, and pricing: these are the things that one looks for in a web hosting provider. And while there are plenty of hosts who have put their names and services out into the market, none are perhaps as popular or widely talked about as GoDaddy. You’ve all probably seen the Super Bowl ads. But loving the commercials doesn’t automatically mean being familiar with the product or service. Does GoDaddy live up to the hype? Or are you better off with lesser-known domain registrar and web hosting providers? Services: GoDaddy offers a variety of hosting types – Economy, Deluxe, and Ultimate – each of which comes with unlimited bandwidth. Economy gets you 10 GB of space, 100 E-mail accounts, and 10 MySQL databases. Deluxe, meanwhile, offers the best value with 150 GB of space, 500 E-mails, and 25 MySQL databases. An Ultimate Plan gives you unlimited space, bandwidth, and domains, plus 1,000 E-mail accounts, unlimited databases, and a free – Read the full article