Date: August, 2010

What’s Fueling the Social Gaming Growth?

On August 10th, 2010, wrote:

A few weeks ago marked the onset of major changes in the landscape of social gaming: Google announced plans to launch its own social gaming service and Disney purchased social gaming company Playdom for $763 million. Playdom is currently vying for second place in the social gaming industry, battling with Electronic Arts and other competitors. Industry leader Zynga is the developer of FarmVille, the wildly popular Facebook application that is set to bring in $500 million in revenue this year. Another factor that could have a major impact on social gaming is the possibility of a repeal on the ban of online gambling. At the end of July, the House Financial Services Committee voted 41-22 in favor of new guidelines that would regulate, but not outlaw, some forms of online gambling. If legalized, the federal government could bring in a great deal of revenue by heavily taxing online gambling. Real money gambling could increase opportunities to generate revenue for social – Read the full article

Lessons from Lady Gaga on Viral Video Success

On August 3rd, 2010, wrote:

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or even a quarter of – the 212 million views that she has so far notched. And why not? Companies, brands, retailers, aspiring artists, ad agencies, and Internet marketers know very well how viral marketing – and YouTube – can spell instant success and bring new opportunities to their business. So let’s take a look at what Lady Gaga is doing right. Her barely three-months-old video, “Telephone”, already has close to 50 million views, so it might be a good idea to break that down a little bit and see for ourselves how we can make our own online video content more viral. Use the power – Read the full article

Social Dev Camp Chicago Building a Tech Community

On August 2nd, 2010, wrote:

Chicago is lucky enough to host a only a few great tech events in Chicago each year and Social Dev Camp, is one of them. The two organizers, Tim Courtney (@timcourtney) and Andy Angelos (@andyangelos) ran a wonderful event last year and we are very much looking forward to this years conference. SocialDevCamp Chicago is a summer camp for the social web. Immerse yourself in two full days of sessions with leaders of the Internet. Topics include learning opportunities surrounding building applications, working with APIs, mobile, new media strategy, and much more! They have a rockstar lineup of speakers this year for Social Dev Camp. Keynote presenters for the August 13-15 event include Groupon CEO Andrew Mason, Google Open Web Advocate Chris Messina, and Cheezburger Network CEO Ben Huh. In addition to technical and business track sessions, attendees can compete in the developer Hackathon—with more than $3,000 in prizes—and share practical knowledge at Unconference gatherings. Last year they had some – Read the full article