Date: August, 2010

We Recommend WordPress and Magento for your CMS

On August 29th, 2010, wrote:

A Content Management System (CMS) is a Web-based tool that makes it easy to change and manage the web copy, imagery, and layout of your website using a Web-based backend. Easy – meaning you no longer have to worry about managing multiple versions of HTML/ Dreamweaver templates (remember those?), since everything’s stored online. Lakeshore Branding leverages the power of two open-source content management systems that have been designed to create, edit, manage, control, and store all the materials you’ll be using for your website. Our recommended systems make the complex a lot simpler and the Internet a lot friendlier. Why open-source? It’s all a matter of opportunity: for lower costs, greater flexibility, better reliability, improved security, smoother collaboration, and more innovation. Because more developers and more programmers can work on open-source projects – compared to the limited few who create proprietary software – the possibilities become limitless. With open-source, Lakeshore Branding continues to develop unique, sophisticated website, the kind you – Read the full article

Ten Essential Apple iPad Apps for Small Business

On August 28th, 2010, wrote:

Critics are quick to point out that the Apple iPad isn’t exactly a replacement for your laptop. More than a mobile business platform, it’s a sleek tablet device for consuming content on the Internet. This doesn’t mean, however, that the iPad can’t increase your productivity while on the go. As the Apple commercial goes, “There’s an app for that.” Below you’ll find a list of essential iPad apps for small business users of the device. GoodReader At 99 cents, GoodReader is an affordable app for viewing PDF files and important business documents in other formats – like Word, Excel, PNG, PPT, TXT, and JPEG. It also supports high-resolution images, and can even do audio and video – perfect for opening and viewing all kinds of files, regardless of size. Need to download a presentation or a report from Google Docs for offline reading? GoodReader can also do that, and can even unzip those files and folders for you. Memeo Connect – Read the full article

Effects of Starbucks Digital Network to Come this Fall

On August 26th, 2010, wrote:

Having read Jay Baer’s blog post about the Starbucks Digital Network to come to all stores this fall, I became quite impressed with Starbucks’ movement towards material or person-to-person community, local-business support, and access to non-local news and entertainment sources, all for “free” or, rather, with the expectation of purchase.  I gain a sense that apartments with close-location to Starbucks may become a bit more desirable to those who may have previously frowned upon the purchase of cappuccinos stained by capitalism.  As Baer questions, “…does this change where you might go get your next cup of coffee and how you come to discover music and other consumer products,” he considers the shift in the meaning of ‘end content.’  Yes, I think this will affect where someone will buy their next coffee for a full sit-and-enjoy session, but not for those in and out purchases. And sure, this will affect people who already search and buy music from iTunes music purchases, – Read the full article

Web Design Company in Chicago

On August 22nd, 2010, wrote:

Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. _ Over 180 million people in the U.S. prefer to use the internet to find information about local business and about half of those who conduct a local search end up making a purchase.1_ Web Design Vision Our dynamic team of web designers is as creative, driven, and skilled as any in the industry. We have the tools, techniques, and technologies in place to come up with the freshest – “awesomest” – designs. What sets us apart from the rest, however, is our experience in working together with businesses, brands, and clients who, like you, want to be found and chosen by the people who matter. And this experience enables us to design websites that – Read the full article

Email Etiquette in the Time of Social Media

On August 22nd, 2010, wrote:

E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. Indeed, a lot of people can do with a little primer on E-mail etiquette in today’s world – regardless of whether they’re corresponding for business purposes, sending important information to various recipients, or marketing through E-mail. So for the sake of those who aren’t quite sure whether or not they have been misbehaving on E-mail, here are a few must-follow tips on E-mail etiquette: Keep it short and sweet E-mail marketers should be familiar with this rule. The longer your E-mail message is, the higher the chances are that your recipients are not going to read all the way through it. It’s a sad fact – Read the full article

10 Beautiful Magento Online Stores

On August 19th, 2010, wrote:

Magento’s ecommerce application has become one of the most popular content management systems for online retailers. Magento sites range from fashion designers to eco-friendly appliances to publications, and the platform hosts small businesses and major corporations alike. We’ve compiled a list of some noteworthy Magento users. Check out the snapshots of their beautiful online stores, which showcase Magento’s range of design capabilities. Breville Cynthia Rowley Fred Perry Gap shop.mgm.com – the official online store of MGM studios Oliver Peoples Olive & Myrtle Skype Time Out – city travel guides Toms Shoes This is a post written by our marketing intern Charlotte Dretler

Tips to Get Negative Content and Links Off Search Pages

On August 17th, 2010, wrote:

Old-fashioned PR professionals will tell you that there is no such thing as bad publicity. Well, this no longer holds true, at least not in the age and realm of the Internet. Thanks to Google, it has become so much easier to search and find customers, clients, employees, employers, readers, fans, and business partners online. It’s become so much easier to “Google” a name or a brand and find out everything there is to know about it. The downside? It’s also pretty easy to get misrepresented online. Just ask the boss who has to deal with an undiplomatically-mouthed ex-employee. Or the brand owner who’s facing an angry, dissatisfied ex-fan. Or the business owner whose troubles from many years ago have come back to haunt him. Negative search results on Google – or on any other search engine – can potentially cost companies and business organizations thousands, even millions, of dollars. A number of online reputation management companies promise to remove – Read the full article

Top 9 Reasons Why You Should Use Coupons

On August 12th, 2010, wrote:

Coupons still work. Consumers may not find them as often as they used to in the Sunday paper or in magazine inserts, but this doesn’t mean that coupons are no longer popular or effective – because they still are. Just do a quick check on the Web and immediately you’ll find tens of thousands of online coupon sites – like RetailMeNot and CouponSaver – offering discounts, special deals, free shipping offers, and other similar privileges to consumers. If, as a small business owner, online retailer, merchant, or Internet marketer, you still haven’t tried using coupons as an online sales tool, then you might want to start doing so – especially at a time when the world is still trying to recover from the financial crisis. According to recent studies, over 76 percent of the shopping population use coupons, which continue to gain such popularity that the number of people searching for them on the Web has grown to thrice as – Read the full article