Date: May, 2010

6 Simple Tips to Improve your Site Speed

On May 30th, 2010, wrote:

The Internet should be fast. At least that’s what Google says. In line with an announcement the search engine made last year, the speed of a website is now officially a ranking factor in Google’s search algorithm. While the new ranking factor impacts very few queries, the change is still a significant development. We here at Lakeshore Branding are all for it. Indeed, the Internet should be fast. It should snap, show, and respond quickly. Whether you’re a small business owner, an Internet marketer, or an e-Commerce retailer, it’s important to understand that the speed at which your site loads can affect the level of engagement that you will have with your audience. Create a page that loads at a snail’s pace, and chances are that you’re shooing visitors and potential clients away. After all, no one wants to wait for a website or a page to load forever. So here’s a list of simple formatting tips to keep your – Read the full article

Optimizing Your Website or Blog for the Apple iPad

On May 28th, 2010, wrote:

We all know that the Apple iPad has set the world abuzz. Fans have praised the tablet computer as a revolutionary, game-changing device, while critics have pointed out that it’s no more than a giant iPod Touch. In any event, the impact of the Apple iPad on how we share, consume, and publish online content can no longer be doubted. It will change, if it hasn’t already, the way we use the Internet – especially if the iPad becomes widely adopted. That’s why – if you run a small business or work as an Internet marketer or web developer – it’s important to think about optimizing your website or blog for the iPad. After all, more and more people are using Apple devices to surf the Web: part of engaging with and reaching out to these users is providing them with a smoother, glitch-free experience of your website or blog. Forget Flash Apple emphasizes HTML5, CSS, and Javascript – but – Read the full article

STUDY: Twitter as Popular but Not as Widely Used as Facebook

On May 25th, 2010, wrote:

Twitter has finally caught up with Facebook – at least in terms of popularity. In terms of usage, however, Facebook – with over 400 million active users – is still leading over the massively popular social networking / microblogging site. These are among the most important findings from a new report released by Edison Research and Arbitron Internet and Multimedia Series. Conducted last February and entitled “Twitter Usage in America: 2010”, the research study presents three years of tracking data from a nationally representative group of 1,753 Americans ages 12 and above. Results show that 87 percent of Americans – compared to 5 percent in 2008 – are now aware of the microblogging platform, which is virtually equal to the percentage of the population – 88 percent – who are aware of Facebook, the world’s most popular social networking site. However, Twitter still trails Facebook in terms of usage, as only 7 percent of Americans actively use Twitter, compared to – Read the full article

5 Ways to Start Experimenting with Google Buzz

On May 24th, 2010, wrote:

Social media can be pretty confusing to individuals, businesses, and organizations who haven’t adopted – and who aren’t used to adopting early – to online trends and technologies. While some may have taken Facebook, MySpace, Twitter, and other social media sites as an indelible part of their lives, others are left to wonder how and where to start. There’s just too much clutter, too much noise, and without proper guidance, successful adoption may seem out of reach. And now Google Buzz has been added to the mix. While as a business owner you may have heard a thing or two about how critical social media is to one’s business strategy, you may still find it next to impossible to keep up – especially with all these new social media sites appearing and growing all at once, like mushrooms. “So how is Google Buzz different from Twitter?” “I need a Google profile to use Google Buzz?” “Oh, I already have a – Read the full article

Tips on Developing a Killer ABOUT US Page

On May 22nd, 2010, wrote:

The impact of many About Us pages has pretty much been underestimated throughout the growth of the Internet. If you own a small business or run an e-Commerce site, chances are that you haven’t paid as much attention to your About Us page as to your product catalog or company blog. But make no mistake: About Us pages are one of the most visited pages in a site or domain. It’s also the page visitors go to when they want to find out more about the people, the faces, the team members, behind the website or the company. That’s why you shouldn’t pass up on writing and creating a killer About Us page. Here are a number of tips: Be brief: Sure, it’s important to be able to tell a story, but don’t make your About Us page sound like a long-winded literary novel or some such sort. Be brief. If possible, keep the whole text above the fold (the – Read the full article

YouTube Celebrates Fifth Anniversary, Announces Other Milestones

On May 21st, 2010, wrote:

Video sharing website YouTube recently marked its fifth anniversary, and all signs point toward even bigger growth – and more video content being uploaded, broadcasted, and shared through the website. According to the recent release of statistics, YouTube enjoys an astounding two billion hits every day – almost twice as much as people tuning in to America’s three biggest prime time TV stations. The milestone, which was announced in conjunction with the anniversary, also reflects a massive growth from when YouTube was founded in February 2005. While minor glitches and copyright issues have not been uncommon, the website has enjoyed more than its fair share of sensations and successes: the viral Iranian election protests video, President Barack Obama’s YouTube interview, the massive popularity of Nike’s Ronaldinho football commercial, and – more recently – the rise of Lady Gaga’s “Bad Romance” music video to the top of the list of most watched videos ever on YouTube. Here are other interesting YouTube – Read the full article

The 8 Secrets to an Effective Facebook Advertising Campaign

On May 19th, 2010, wrote:

Looking to leverage social media and make the most out of your online advertising campaign? It helps to understand the elements and nuances of advertising on a site like, say, Facebook. It’s not your regular 30-seconder on TV, and it’s also not your typical Flash banner ad placed on the center of a computer screen. Social media has changed plenty of ‘games’ – these include online advertising. Not too long ago (but long enough in Internet standards), Facebook launched a unique program for online advertisers. The massively popular social networking site let them create targeted campaigns based on location, age, sex, keywords, education, workplace, relationship status, interests, languages, and pretty much anything filled in by Facebook’s 400 million-strong mass of users. Advertisers can set up how much they want to spend, when they want their ads to be shown, as well as how the pricing for ad placement would be determined – pay for clicks or pay for views? If – Read the full article

Heyo, New Intern!

On May 18th, 2010, wrote:

intern Genevieve’s first day introduction*