Date: April, 2010

How Facebook Connect Can Help Your Business Blog

On April 12th, 2010, wrote:

It’s great to have your own blog to support your main website: you can keep updating it with new content and engage with a community of readers. But what if that community isn’t growing or responding as you had hoped, no matter how great and fresh your content is? Don’t worry: an increase in engagement is not impossible. Facebook Connect is one of the most popular ways to reach out to members of the social media community through your blog. This Facebook API (or application programming interface) is currently being used by all kinds of third parties: from websites like the Huffington Post and Mashable, to gaming consoles like Xbox Live and Sony PS3, and even mobile applications on the Apple iPhone. Basically, what this tool does is integrate Facebook into your blog, so that you can tap into the social networking site’s 400 million active users worldwide. Facebook Connect also allows you to help your blog readers connect with – Read the full article

What Are They Saying About You? Twitter Tools for Tracking Sentiment

On April 10th, 2010, wrote:

Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your efforts on something you’re unsure of. Don’t worry; it’s perfectly natural. It is indeed difficult to cut through all the noise and find out what exactly you’re getting from Twitter. How does it help your brand? What are people saying about it? In what ways can you manage the so-called “Twitter sentiment” when you don’t even know what that sentiment is? Below you’ll find a list of Twitter tools to help bring you closer to the answers you’re looking for. These are tools for tracking Twitter sentiment – or how people perceive your brand – in the popular social media site. Twitter Search: It goes without saying that the volume of Tweets that the world – Read the full article

Google Integrates Adobe Flash into Chrome Browser

On April 7th, 2010, wrote:

It’s all about choices and alternatives. It was with this in mind that search and advertising giant Google recently announced that it’s going to support Adobe by bundling the popular Adobe Flash player with downloads of the Google Chrome browser. New releases of the browser will thus feature the latest version of the Flash player. A company spokesperson indicated that Flash will be the first plug-in that is not actually from Google’s stable to be integrated into Chrome. “This will make Flash on the browser a seamless experience,” says the spokesperson, “so (users) will see performance benefits and use of fewer resources. A lot of the controls and shortcuts will work better and Flash will truly feel like a part of the browser.” While not a lot of Internet users surf with the Chrome browser – research indicates it’s only 5 percent – the announcement represents a major step towards strengthening the company’s two operating systems, the Android (available for – Read the full article

Tips on Starting an Email Marketing Campaign

On April 5th, 2010, wrote:

All kinds and sizes of businesses can benefit from implementing an E-mail marketing campaign. Unfortunately, not everyone knows how to do it properly. While for some, it can become the cost-effective marketing and communications tool needed to boost their business, for the inexperienced others it can become a costly mistake that turns their prospects and customers off. So how exactly do you go about launching an effective E-mail marketing campaign? Here are a few important tips. Know who you’re trying to reach out to E-mail marketing is about targeting an audience composed of prospects and customers with whom you might want to engage with – and vice versa. That’s why it doesn’t work to just compile all the E-mail contacts you have and barrage them with unsolicited advertisements and newsletters. Think about what you have to offer (in terms of products and services), and then determine who among your contacts may find it relevant or interesting. If you don’t have – Read the full article