Date: April, 2010

We Got Next: Potential Social Media Darlings after Twitter and Facebook

On April 30th, 2010, wrote:

In recent times we’ve seen social media grow exponentially fast. Thanks to quick Internet adoption and the advancement of mobile technologies, hundreds of millions of people are now part of social networks like Facebook and Twitter. These two sites in particular have enjoyed an incredible amount of attention, but we must understand that they form but a part of a continually evolving social media landscape. That’s why it’s important to take a wider perspective and check out which new social media and social networking sites may soon become the Internet’s new darling. Foursquare Foursquare is a location-based social networking site that’s lately been getting a tremendous amount of hype. A number of its features are parallel to Twitter (like the ability to post quick status updates wherever you are), but Foursquare sets itself apart by encouraging – and rewarding – users to explore their own cities. Here’s how it works: users “check in” by posting updates through a messaging service. – Read the full article

Compiled List of The Top Online Presentation Tools and Apps Today

On April 27th, 2010, wrote:

Presentations are essential in business, and if only we had online alternatives to Microsoft Powerpoint then everything would be so much more convenient. There’d be no need to work offline, save and copy from one disk to another, and download impossibly-sized attachments. All we’d ever need is an Internet connection and a browser. Guess what? Lakeshore Branding has compiled a list of today’s best online presentation tools and applications. That way, we can take the desktop experience anywhere we go and showcase our fancy presentations on the Web. We’d also have the ability to repurpose old presentations and use them as a way of selling and marketing online instead of in person. AuthorStream: AuthorStream allows you to do more with your Powerpoint presentations. This tool converts files formatted in Powerpoint into video format, so that you can upload them to popular video hosting services like YouTube and Vimeo. It also works vice versa: if you want to share your presentation – Read the full article

Questions to Ask Before You Launch Your Viral Campaign

On April 25th, 2010, wrote:

A viral marketing campaign is one of today’s best (and most cost-effective) ways to let people know about your business. It can take on many forms, like videos, pictures, interactive Flash games, e-books, and even text messages. If done properly and executed creatively, your viral marketing campaign can excite immediate word-of-mouth enthusiasm from people. It can be viewed, read, “liked”, and bookmarked countless times, spark memes, remixes, and spoofs, generate tons of links, and shared on social networking sites like Facebook, MySpace, Twitter, Digg, etc. With viral marketing, your campaigns will suddenly get a life of its own – and you won’t have to spend so much money for advertising placements. But how do you do it properly? Is there a formula to achieving a million hits on YouTube? How do you make sure your viral content gets passed around by friends and strangers on Facebook? Because of the wide variety of viral campaigns found on the Internet these days, – Read the full article

Essential Tips to Effective Online Fundraising Campaigns

On April 23rd, 2010, wrote:

The Internet continues to grow, and more and more organizations are leveraging its power to support not just their own business objectives, but also their causes, advocacies, and social responsibilities. Charities have taken to using websites as their main communication vehicle, while an increasing number of groups and individuals are utilizing the Web to get volunteers, spread information, raise awareness, and raise funds through online donations. A creative and properly implemented fundraising campaign to a broad online community can indeed get more results and raise more money than an offline campaign, and without as much overhead expenses. Do you represent a group looking to get more results from your online fundraising campaign? Here are some essential tips to help you do that more effectively and make your campaign a success. Get legal First things first – make sure you have registered with the right officials and met the requirements for launching your fundraising campaign. Just because it’s being done online – Read the full article

How the Apple iPad Can Change eCommerce

On April 20th, 2010, wrote:

The recent release of the Apple iPad tablet computer has set the world abuzz – and not just the technology world. Industry experts say that the iPad is a game-changing device that can revolutionize the way we live, play, consume media content, and use the Internet. In other words, it’s not just for tech lovers and Apple fans; it’s also for regular people who aren’t exactly savvy in gadgets. Furthermore, many marketers are already pointing out the iPad’s potential impact on the eCommerce industry. The eCommerce industry is already pretty big right now, but it’s about to get bigger: online sales are projected to reach $335 billion by the year 2012 – and that’s in the U.S. alone. With the arrival of the Apple iPad, it’s safe to assume that new trends, technologies, and platforms supporting the online retail industry will continue to emerge. Here’s why. Same Channels, Richer Experience The Apple iPad is a state-of-the-art media consumption device that – Read the full article

SEO Tips: 6 Ways to Optimize your Facebook Fan Page

On April 17th, 2010, wrote:

The social networking site Facebook has over 400 million active users worldwide. It’s no wonder that it has become a sort of preferred second home page for businesses big and small. With this massive popularity, however, comes a price: there’s a lot of noise and clutter. That’s why it’s very useful to find ways to optimize your Facebook Fan Page. It helps Facebook users find you more easily, and it helps you stand out amidst the noise. The viral features of Facebook – like News Feeds, invitations, and shared content – are one thing; optimization techniques on social media are another. Indeed, applying basic SEO strategies on your Facebook Fan Page can earn your more fans and subscribers and help take your brand to the next level. Here are six useful SEO tips on how to optimize your Facebook Fan Page. Optimize your Fan Page name and vanity URL When creating your Fan Page, choose a name that mentions the – Read the full article

9 Tips on How to Use Twitter for Your Business

On April 14th, 2010, wrote:

The social networking / microblogging site, Twitter, is so popular right now that it’s not a bad move to think you should use it for your business – as part of your social media strategy. In fact, you may go so far as to say it’s a necessary move. Sure, it’s cool to be able to follow the tweets of Ashton Kutcher and Stephen Fry on a daily basis and join in on casual conversations. But it’s so much cooler that Twitter offers you, through these conversations, new opportunities to expand your business and your brand. Before you dive in and start twittering, make sure you consider a few important things first. You don’t want to start out on a bad note, after all. Ask yourself how you want to use your Twitter Sure, you can’t use Twitter yet as a direct revenue channel, but you can use it as a way to continue to enhance your brand and image. – Read the full article

Give Posterous A Look

On April 13th, 2010, wrote:

While Twitter, and more recently Foursquare, have been the darlings of the social media world in recent memory, an outstanding and arguably more practical service has been quietly kicking butt. That service is Posterous. What is Posterous? At its simplest, Posterous is another blogging platform. But unlike most blogging platforms, the primary method of posting is done via email, not in a custom backend platform (note: Posterous has recently improved their post editing tools). But Posterous is so much more. Let’s look at some of the best features and how you can get some value out of using it. Autopost Arguably the coolest feature of Posterous is autopost. A majority of people (and businesses) have multiple social networking presences, be it a Twitter account, Facebook page, blog(s), Flickr account, etc. With Posterous, you can set up your posts to be shared across a number of social sites. For example, you just took some nice photos of a company event, and – Read the full article