Date: March, 2010

Best Free Keyword Research Tools for Your PPC Campaign

On March 25th, 2010, wrote:

As we’ve mentioned in an earlier post, keyword selection is one of the most important factors in creating a successful PPC campaign. In the world of pay-per-click advertising where you simply have to get the most of your advertising dollars, it pays to be choosy – and to be smart and savvy, instead of reckless, in making decisions about keywords. Of course, this doesn’t mean choosing the most popular – and therefore most expensive – keywords. You have to take the time to research which ones are fit for your needs and budget, and which, when taken as a group, will still bring you high-volume traffic. Keyword research will require a set of tools that you can use to bring in the data, which can make you spend even more than you ought to. That’s why we’ve come up with this list of free keyword research tools that can potentially help you drive more traffic to your site and increase – Read the full article

Chicago Start Up Community on the Rise

On March 11th, 2010, wrote:

In the book The Tipping Point the author, Malcolm Gladwell, describes it as the little changes that can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or “tipping point” is reached, changing the world. I have been lucky enough to be involved with dozens of startups in the Chicago community through consulting, working for and starting a few of my own. It seems like the ground swell of entrepreneurship is finally reaching that “tipping point”. Chicago has been getting some much deserved press with the recent Fast Company article featuring Chicago as a great place for startups or the fact that Crain’s launched a section for small business. We are fortunate to have dozens of organizations in Chicago who have been supporting entrepreneurship for years. But, I am talking about the grass root efforts that are taking place under the radar, that is slowly changing the landscape. I – Read the full article

How the Apple iPad Will Change Email Marketing

On March 1st, 2010, wrote:

The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is the best way to experience e-mail, and the tablet sure has enough features to back that up. Equipped to provide a reading experience unlike any we’ve had before for a large-screen device, the iPad is poised to benefit everyone who uses e-mail: businesses, entrepreneurs, e-mail marketers, and individual users. Of course, as far as Internet marketing is concerned, there’ll never be a better time to design and launch e-mail campaigns. Cleanliness The Apple iPad seems to have been designed for users who want a relaxed and engaged reading experience. Unlike most web and desktop e-mail clients out there on the market, the iPad – with its – Read the full article