Date: February, 2010

Brand Bowl 2010 Leverages Twitter and Ranks Top Brands in Super Bowl

On February 6th, 2010, wrote:

Millions of people watch the NFL Super Bowl every year because they love American football. That’s why it’s consistently one of the highest-rated programs every year. Millions more watch it even though they don’t like football. Those of the second kind watch primarily because of the ads. And why not? So many commercial campaigns have made the Super Bowl their ultimate showcase: from Apple’s 1984 commercial to the Budweiser “Bud Bowl” campaign, to the dot-com ads in 1999 and 2000, Super Bowl tradition has proved that the game is where high concept ads and extravagant, expensive commercials are often placed and broadcast. It’s not just the people in advertising watching and talking about the Super Bowl ads. There’s a whole nation of armchair critics out there, eager to compare opinions with other armchair critics. That’s why Boston ad firm Mullen has partnered with social media monitoring company Radian6 in bringing the ultimate Twitter / Super Bowl experience, the Brand Bowl – Read the full article

What Does it Take to Run a Small Business Panel Discussion

On February 5th, 2010, wrote:

In its effort to bring together today’s most dynamic business leaders and entrepreneurs, Business Network Chicago (BNC) is holding a panel discussion on Wednesday morning to help business owners and professionals establish themselves and foster successful relationships in the city’s business community. Entitled “Panel Discussion on What does it take to run a small business”, the event will be held on February 10 at the Wells Fargo Advisors, Adams and Canal, 3F South Riverside Plaza in Chicago. The agenda is to share resources, best practices, and experiences crucial in supporting BNC’s members – startups, small business owners, and solo entrepreneurs, among others – and helping them lead a successful company. The discussion will feature four panelists: Pattie Cagney Sheehan, marketing and advertising professional and cancer recovery advocate; Donald Strzepek, owner of leading Chicago jeweler The Tucker Company; Priscilla Taylor, owner of a Maui Wowi Hawaiian Coffees & Smoothies franchise; and Lakeshore Branding’s very own Chris Campbell, visionary entrepreneur and SEO – Read the full article

Lakeshore Branding Among Highlights in Upcoming Internet Marketing Summit

On February 4th, 2010, wrote:

An Internet marketing summit featuring the best talent from the Chicago and Milwaukee areas, and which focuses particularly on search marketing and social media, is poised to become one of the most talked-about events in Wisconsin this February. Dubbed “Think Tank Live!”, the summit brings together several of the most dynamic and talented Internet marketers this side of America, as well as C-level executives, small and medium-size business owners, top branding and communications professionals, and IT and web design experts. “Think Tank Live” will be held February 23 at Country Springs Hotel, Waukesha, WI. Sponsored by Biz Times Media and Mashable and organized by I.M. Think Tank (a collective group of integrated marketing professionals in Chicago and Milwaukee areas), the summit will focus on educating people on utilizing today’s best Internet marketing and social media practices to strategically drive business results, increase profits, and lower costs. “Think Tank Live!” will have a track on Internet marketing strategies that align businesses – Read the full article

Small Business Websites

On February 3rd, 2010, wrote:

Running a small business? Make it stand out like a great empire – or a great mom-and-pop empire – without paying for the cost of a large-scale project. You can do this by increasing your online visibility and building your own small business website. It’s not automatic, though. The mere existence of a website doesn’t necessarily translate to more customers and superior ROI. There’s plenty of design and development work to be done. Here at Lakeshore Branding we are committed to that work, that winning formula that makes a winning website. That’s because we believe that your small business can be big online. From creative services like design and content development, to more technical requirements like hosting, SEO, and web analytics, we offer you the helping hand that you need to take your small business to the next level. We tailor our small business website solutions to meet your own individual requirements, we work hard and smart to help you – Read the full article

Visualization of Who used the Internet in 2009

On February 3rd, 2010, wrote:

I found this great illustration on Mashable on the statistics of internet users in 2009. The focus is on exactly who uses the Internet, and how often. It breaks things down by gender, age, income level, and nationality. It even serves up average broadband speeds for both landline and mobile users at the bottom. Some of this stuff surprised us a bit — For example, desktop computers are still much more common than laptops. You wouldn’t guess that in day-to-day life in the developed world — at least not when it comes to personal use. Here are some of the points we thought were interesting: There’s no gender bias when it comes to the Internet; 74% of men use it, and so do 74% of women. The older people are, the less likely they are to use the Internet. 93% of people ages 18-29 use it, but only 38% of people 65+ do. 65 is where the big drop off – Read the full article