Date: December, 2009

How SEO Can Target Markets, and Not Just Keywords

On December 30th, 2009, wrote:

When you search for your favorite celebrity’s name, or the profile of the novelist behind the book you’d read and raved about, chances are that the results will include a Wikipedia entry. On Page One. You’d almost be shocked if you find it on Page Two. The web encyclopedia seems to have outraced everyone to the top, and everything seems to be pointing to any one of its many, many pages. But do you see “Adam Lambert”, or “Jonathan Franzen” on Wikipedia’s home page? Probably not. You wonder how you can optimize your own website that way, without having to barrage your preferred landing page with a hundred links. The example of Wikipedia demonstrates how SEO can be used to target not just keywords – but entire target markets. This strategy was recently discussed in SEO Design Solutions as a way to out-optimize your competitors, if you will, and have your website rank from the top 1000 to the top – Read the full article

Google Delivers Speed, Simplicity, and Security with the Upcoming Chrome OS

On December 21st, 2009, wrote:

Just as Microsoft is trying to gain greater foothold in the search engine wars, which Google dominates, Google is trying to do the same in the Windows-controlled OS market. Yes, you heard that right. The company is launching its own operating system early next year: the Google Chrome OS. Google recently previewed Chrome OS, which is an open-source, lightweight system that is based off Google Chrome, the company’s web browser. While the company already has a mobile OS in Android, Chrome OS is primarily targeted at netbooks, at least initially. And why not? Netbooks are enjoying increasing popularity today, as more and more users push for innovation in their mobile computing devices. Google emphasizes that Speed, Simplicity, and Security are the pillars of the Chrome OS. Speed Google is taking out every unnecessary process and optimizing operations and running everything possible in parallel. The goal? To turn on the computer and surf the web in a matter of a few – Read the full article

Essential Tips for Building and Managing Your Brand Online

On December 10th, 2009, wrote:

It’s easy to slap a name onto your business and call it a brand. But that alone won’t cut it these days – especially not online. It needs constant nourishment and attention in order to position it into something that will be successful. The great thing about promoting your brand online is that there are plenty of tools available out there for you to use. Like websites and blogs. Social media and local business listings. Online maps and directories. E-newsletters and RSS feeds. Of course, by building a brand online, you can also reach and influence more people than ever before – and at a much quicker pace than through traditional means like radio, TV, or print. Before you throw your brand onto the World Wide Web, however, it’s best to follow some of the online brand management tips which you’ll find below. Develop an Online Marketing Strategy You may have a lot of high-quality valuable information on your website, – Read the full article

How to Build a Mobile Version of your Website

On December 8th, 2009, wrote:

These days more and more people are accessing the Web through their mobile phones. They’re checking their E-mails, surfing, reading the news, and even shopping – literally “on the go”. Wouldn’t you like to make your website “pops” for mobile? Don’t think it’s an impossible task. Today tools that format your website or blog for mobile phones and smartphones are aplenty. Most of them don’t even require web design or HTML expertise! Let’s take a look at some of them. Really Sweet Tools Mippin: This is a fast and free service that can “mobilize” your website or blog, so long as it has an Atom or RSS feed. It also offers built-in content variety through a list of sites delivered in simple format for the mobile audience. While there aren’t lots of features on Mippin, you’ll still have full control of your logo and branding efforts, as well as access to your traffic and reporting stats. And, to make sure – Read the full article

Mobile Productivity Tools for Your Small Business

On December 7th, 2009, wrote:

As a small business owner you may be on a job that is usually reserved for two people or more – and you may be running around more than you ought to. (Doesn’t everyone feel that way?) If only you can split yourself in two! Well, spare yourself with these helpful apps. If you have a mobile smartphone like the iPhone or the Android, you can make use of the tools and applications to improve your workflow. After all, these phones are made for more than checking your E-mail, you know. To-Do Lists Outlook Mobile has a nice, task-syncing feature for your smartphone that lets you send meeting requests, track attendance, received detailed responses, and much more. If you’re using an iPhone, there’s the very flexible Toodledo, which synchronizes your tasks without requiring Internet connection. For Android users, use Astrid, a simple task recording dashboard for mobile that lists and tracks your To-Do list. Like the two previous tools, it’s – Read the full article

Ultimate List of Top 29 Tools for Competitive Intelligence

On December 4th, 2009, wrote:

Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding have been about social media monitoring and competitive intelligence. So I thought we would share some our favorite tools and this list turned into a description of 29 tools for competitive intelligence. So check out the list and please let us know if we are missing any. 1. SpyFu: Spyfu is a tool that lets you find out what keywords your competitors are targeting in the search engines. Not just keywords, mind you, but AdWords, too. All you have to do is type your competitor’s site in SpyFu’s search bar, and voila! Immediate results that show you the keyword and AdWords landscape for that domain. – Read the full article

Site Speed a Ranking Factor in Google Algorithm

On December 2nd, 2009, wrote:

At the recent PubCon in Las Vegas, Matt Cutts from Google delivered a presentation on what to expect in the year 2010. One of the bullet points discussed how, over at Google, there has been strong lobbying to introduce a new ranking factor into the algorithm: site speed. Soon, Cutt said, site or page speed may be a factor in the organic ranking algorithm. It can happen as early as next year, although we believe Google has been testing this as part of the algorithm for some time. This is a new insight to how Google determines page rankings. How fast a page loads is already a factor in the AdWords quality score; making it matter in the organic ranking algorithm should reward sites with fast load times, and which use fast servers. Right now there are over 200 ranking factors in the algorithm, each of them weighted differently. And while adding page loading speed to the mix won’t dramatically – Read the full article

YouTube introduces new features: YouTube Direct and Automatic Captions

On December 1st, 2009, wrote:

YouTube recently introduced new features that give generations of video content creators new ways to connect with billions of viewers every day. The first is YouTube Direct, an open-source tool that lets users embed the upload functionality of YouTube directly into their own sites. YouTube Direct is designed to bridge closer connections between individual users and news, media, and business organizations. Image via Now Public “Almost any event that takes place today has a chance of being captured on camera,” a statement reads on the Google blog. “As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site….” That’s why YouTube direct lets users upload videos directly into the application, such that others can request, review, verify, and rebroadcast their clips. Of course, these videos stay live on YouTube, so that users can reach other viewers while getting a chance for broader – Read the full article