Date: November, 2009

Do Fortune 100 Companies Get Twitter?

On November 30th, 2009, wrote:

When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies now have Twitter – are even said to have ‘embraced’ the technology. But are they using it effectively? Not really, at least according to a recently released Twitter study conducted by Weber Shandwick. The objective of the research was to evaluate how well Fortune 100 companies were using Twitter to its potential as a valuable communications channel and strategic social network. Among the numbers that were published in the paper were: 73 – number of Fortune 100 companies on Twitter 41 – Twitter accounts that appear to be used as one-way broadcast/newsfeed for branding efforts 50 – percentage of Fortune 100 Twitter accounts that had – Read the full article

Black Friday Blowout Sale 20% Off Any Service

On November 27th, 2009, wrote:

Lakeshore Branding is offering an unheard of special that is first of it’s kind for a web design company. We are offering a 20% Black Friday Discount on our web design, social media or online marketing service for new clients that contact us today through cyber Monday. Our office is only open for a few hours today, but you can email us, submit a request, give us a call on Monday at (312) 299-0038 or even send us a tweet on twitter to take advantage of this blowout sale! The Details for this HOT Deal Valid only for new clients who submit a request for a proposal today to Monday, November 30th by Midnight. Once proposal is received you will have up to 14 days to approve the agreement to take advantage of this special price. Not valid for existing clients, discount can not be applied to existing proposal or agreements. New client is defined as someone who has not – Read the full article

Tips for a Successful PPC Campaign

On November 25th, 2009, wrote:

Looking to stretch your advertising dollars? Try implementing a PPC (pay per click) campaign. It’s cheap. It’s ideal for small businesses. It’s not as costly as producing a full-blown advertising or Internet marketing campaign. It’s also can be very effective if executed correctly. Getting your money’s worth on PPC advertising means coming up first with a good strategy. A lot of people think that a PPC campaign can be hastily thrown together – “okay, I’ve chosen my keywords – I’m done!” – and they are the ones who are most prone to making costly mistakes. So, before you go about launching your own PPC campaign, take a look first at these helpful tips. They won’t just help you save money; it will also maximize your money and, subsequently, your sales potential. Keyword Selection Choose keywords wisely, and cast your net broadly. Of course you want a high PPC ranking. But that doesn’t mean you have to get the most popular – Read the full article

Secrets for Creating Effective Email Marketing

On November 24th, 2009, wrote:

So you’re thinking of implementing an E-mail campaign. The challenge is obvious: what can you really do to make sure that those E-mails get opened and read before they’re sent to trash? Cool, sleek graphics? A hard-to-resist subject line? Persuasive copy? Below we explore more tips and strategies for creating a successful E-mail campaign. Of course, these extend beyond hiring the best graphic artist in the world, or waxing poetic on the sales pitch contained in your E-mail. Use A/B split testing Success often comes after lots of trial and error. Better, of course, if it’s trial instead of error. So try A/B split tests. These entail experimenting with E-mail campaigns by using different headlines and content. Find out from these tests the answers to questions like: Which subject line gets me better open rates? What time and what day works best for my E-mail campaign? Are times and dates even factors in my click rate? There’s lots of A/B – Read the full article

Implementing a Social Media Policy in the Workplace

On November 23rd, 2009, wrote:

Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like with many things, social media can be a double-edged sword. A secretary will tweet about the laughable fashion sense of her boss. An employee will write an eloquent blog about how the routine Monday meetings are a total waste of time. And then another staffer will post status updates about how nothing here – certainly not promotion up the corporate ladder – is based on meritocracy. Don’t think social media can be stopped, though. While this new digital sandpit is highly interactive and engaging, it can also be extremely hard to control. There are varying approaches taken by companies to either ban or limit it, – Read the full article

@ShitMyDadSays What We Can Learn From the Twitter to TV Star

On November 23rd, 2009, wrote:

So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media. After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce a half-hour family comedy series based on the content of the phenomenally successful social media meme. The Twitter account is authored by Justin Halpern, who quotes his own 73-year-old father’s sometimes profane, sometimes cranky, and always funny quips and off-the-cuffs. David Kohan and Max Mutchnick – creators of Will & Grace – are reported to be executive producing the show, which Halpern will co-write with Patrick Schumacker. Internet and social media marketers will have a thing or two to learn from Halpern – and it’s not necessarily that comedy sells better than promotions speak. It is Halpern’s creation of focused, in-demand, and consistently creative content – Read the full article

7 Retail Holiday SEO Tips

On November 18th, 2009, wrote:

The holiday season is right around the corner – and with it, shopping galore. Are you ready for Christmas? Is your E-commerce site optimized for maximum sales? People will certainly be looking up holiday items and ideas on the Internet, and – to help you gain greater visibility and maximize search traffic – we’ve come up with a list of 7 SEO tips for your retail website. 1. Refresh your content. Don’t just copy and paste from your manufacturer’s website. Be creative. Yes, it takes a lot of effort, but it is worth it to have unique product descriptions, catalog and category descriptions, case studies, industry news, and shopping tips that not only make your E-commerce site a lot more interesting for visitors, but also improve your sales through better search engine visibility. 2. Create a blog. Why not? The fact that holiday season is forthcoming should give you enough things to write about. A blog not only enhances the – Read the full article

“Turkey Talk” Open House & Food Drive

On November 17th, 2009, wrote:

Due to the tremendous support and success of last year’s event, Barcelona Creative Group has decided to host our 2nd Annual Open House and Food Drive. We invite you to join us as we “talk turkey,” help those in need and celebrate Thanksgiving (the most American of holidays) with clients, business associates and friends. Date: Monday, November 23rd Time: 5:00pm to 7:00pm Where: 12416 S. Harlem Ave., Palos Heights, 2nd Floor Holiday appetizers and beverages will be served. This year we will be supporting the Palos Township Emergency Food Pantry. We hope you will help by bringing a non-perishable food item. Thank you. Items needed: Canned Vegetables, Canned Soups, Canned Fruits, Canned Tuna or Chicken, Macaroni & Cheese, Spaghetti Sauce, Applesauce, Fruit Drinks, Toilet Paper, Kleenex, Paper Towels, Toothpaste & Toothbrushes, Hand Soap, Dishwashing Soap and Shampoo & Conditioner. RSVP Here… For more information or questions please contact Juli Barcelona or Monica Crites by email at juli @barcelonacreative.com or monica – Read the full article