Date: October, 2009

Tips for Leveraging the Long Tail of SEO

On October 22nd, 2009, wrote:

The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released in 2006. The Long Tail was originally meant to discuss an emerging trend where online retailers like Amazon, Netflix & Rhapsody found success increasing the depth of their inventory and selling less of more in an internet driven environment but it has had implications far beyond its initial insight. Nowhere was this more apparent than with Search Engine Marketing. Understanding “the long tail” and applying strategies to leverage it for SEO has proven time and again over the last few years to be one of the highest value activities in search marketing. To many this is not something new, but it is surely worth revisiting. – Read the full article

Google Analytics Adds Powerful New Features

On October 21st, 2009, wrote:

Google Analytics, the free web analytics solution that generates detailed statistics and reports about visitors to a website, recently announced a set of powerful new features that build on last year’s enterprise-class launch. Google says that the features – which will gradually be incorporated into Google Analytics accounts over the coming weeks – focus on three key areas: Intelligence: Google has made significant changes that enable users to understand their data better. It has launched the first phase of an algorithm-driven engine – Analytics Intelligence – that provides users with automatic alerts whenever significant changes happen in their data patterns (metric or dimension). Moreover, users can customize these alerts, so that they can tell Google Analytics what to watch for. The automatically combed data saves users time and brings to light traffic insights that users may find most crucial. Powerful options: One previous limitation of Google Analytics involved collecting visitor information for websites browsed through mobile phones. This was due – Read the full article

10 Reasons to Shop Local Businesses by Local First

On October 20th, 2009, wrote:

We recently joined the Local First Chicago, a great local membership organization of local owned companies in Chicago. Local First Chicago’s mission is to educate the public on the importance of choosing locally owned, independent businesses. We work primarily through public education, business support, and advocacy. Local First Chicago is a network of locally owned, independent businesses and community organizations joined together to keep money and character in our neighborhoods and build a thriving local living economy. In doing so, we hope to promote the overall social, economic, and environmental health of our economy and communities. Here are 10 Reasons to Shop and Support Chicago businesses like Lakeshore Branding. #1. Keep money in the neighborhood. A recent study in Chicago showed that locally owned, independent businesses put 70% more money back into the local community than chain stores, per square foot occupied. A space filled with a local business rather than a chain puts more dollars back in your neighborhood. – Read the full article

7 Things Your Web Designer Will Never Tell You

On October 20th, 2009, wrote:

So you have an idea for a business website and you’ve hired a web designer. It’s a simple enough collaboration. You’re raring to go live. If, however, you wish to encourage people to keep coming back to your site, understand that this takes more than stylish, colorfully designed pages and great Photoshop skills. After all, there are things that a web designer won’t tell you – or can’t tell you – but which you should know anyway. Here are some of them: 1. “Shiny, sparkly, and splendidly bright” doesn’t cut it. It might work as a lyric for a Michael Jackson single (“Gone Too Soon”), but not as an agenda for web design. Out of propriety, or shyness typical of people with artistic temperaments, a web designer might not tell you to keep off the electric neon-colored background, or the blinking rainbow font, or the head copy that scrolls like a snail. Keep off them anyway. You want your website – Read the full article

How to use Linkedin for your Small Business

On October 19th, 2009, wrote:

LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking site with more than 50 million registered users spanning 170 industries, LinkedIn is an online real estate for professionals big and small. It is truly a business networking site with the average user having $109K in income and 41 years old. If you’re unsure how to use your LinkedIn profile to gain a business advantage, you can follow these tips below: Brand your profile: As a small business professional, you want to be easily found by the people who matter – as well as by the most frequently used search engines. Make sure that you customize your LinkedIn profile by changing the default link into – Read the full article

Small Businesses Still Reluctant To Social Media

On October 19th, 2009, wrote:

When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key section of the article reads: Among the 500 small-business executives surveyed, 76% said social networking hasn’t help them generate leads or expand their companies in the past year. And 86% said they don’t turn to these Web sites for business advice or other information. The majority, 61%, depend on big search engines, such as Google and Yahoo!, for business advice and information. Only 13% use social networking sites and only 10% rely on expert blogs. So why on earth would I be excited that small businesses don’t use social media and haven’t seen value from it yet? Opportunity. Plain and simple. For me, there is – Read the full article

Free Hands On Small Business Workshops

On October 7th, 2009, wrote:

Lakeshore Branding is proud to host these five FREE hands-on small business marketing sessions in November that will offer practical advice, direct instruction, and application tips for free online and social media solutions to help small businesses and entrepreneurs in Chicago. “The ‘hands-on’ sessions started as things often do, with neighbors and friends asking each other for help and advice on something new,” said Gabrielle Blair, one of the founders of Kirtsy. “Women often get together to compare notes. And there are a lot of us who want to talk right now about how social media and online applications can simplify our lives and enhance our small business pursuits.” After Kirtsy hosted 10 Hands-On Social Media sessions with Microsoft Office Live in June, they received a fleet of requests to host more of these informal, intimate gatherings across the US and Canada. At the events, attendees cover popular platforms and get hands-on direction setting up accounts and applying them to – Read the full article