I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000.
This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 [...]
Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released [...]
Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and [...]
Busy Beaver is a Chicago company that is close to our hearts as a fellow active supporter of the Coleman Center. I recently got an email from Alex White that included this attractive invite to their grand opening. If you are in the market for some pretty cool buttons, give them a try. Congrats Busy [...]
“Intent is the new demographic,” said Kathy Bloomgarden, Ruder Finn co-CEO. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies.”
Overall, Ruder Finn divided online activities into six categories, listed from most common to least:
Learn
Have fun
Socialize
Express oneself
Advocate
Do business
Shop
Men were more likely than women to go online for business, entertainment and [...]
Do you hire great employees, no matter the position?
Yesterday I went to Potbelly in Bolingbrook with my girlfriend and 5-month old puppy, Jack. I stayed outside with Jack and sat at a table while my girlfriend went inside to order. While sitting with Jack, a Potbelly employee comes out the side door and asks if [...]
