Date: July, 2009

Chicago Company Sues woman 50K over Tweet

On July 28th, 2009, wrote:

I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 people tweeting and 115 comments on the blog. The tenant Amanda Bonnen made a comment on her twitter about mold in her apartment. “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” The reason this story is already grabbing the attention of the social media community is the fact that Horizon’s Jeffrey Michael is quoted in the Sun-Times as saying “The statements are obviously false, and it’s our intention to prove that”, adding that Horizon has a good reputation to protect. Bonnen wasn’t contacted before the suit was filed or asked to remove the Tweet, he said: “We’re – Read the full article

Twitter 101 for Businesses

On July 25th, 2009, wrote:

Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released Twitter 101 for Business, an online guide to Twitter. Twitter 101 includes getting started to understanding twitter lingo, complete with best practices and case studies. The guide can also serve as a resource to keep on hand for getting current and new employees up to speed. Twitter 101 won’t be a replacement for social media consulting services, but it will be a good platform for getting a solid grasp on twitter, and being able to spread some knowledge company-wide.

Online Reputation Managment with Social Media Monitoring

On July 25th, 2009, wrote:

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in – Read the full article

Busy Beaver Moves into New Digs

On July 22nd, 2009, wrote:

Busy Beaver is a Chicago company that is close to our hearts as a fellow active supporter of the Coleman Center. I recently got an email from Alex White that included this attractive invite to their grand opening. If you are in the market for some pretty cool buttons, give them a try. Congrats Busy Beaver on your new facility!

69% of Young Adults Posted Comments Online

On July 17th, 2009, wrote:

“Intent is the new demographic,” said Kathy Bloomgarden, Ruder Finn co-CEO. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies.” Overall, Ruder Finn divided online activities into six categories, listed from most common to least: Learn Have fun Socialize Express oneself Advocate Do business Shop Men were more likely than women to go online for business, entertainment and to keep informed on news and current events. Women, in turn, were more likely to use the Internet to advocate for a cause or issue, express themselves and socialize. More than two-thirds (69%) of young adults ages 18 to 29 posted comments on social networking sites, 55% played games and 50% went online “specifically to rage against a person or organization.” Seniors were nearly twice as likely as young people to manage their finances, and 65% of seniors went online to be part of a community. View the orginal article here.

Do You Have Great Employees?

On July 13th, 2009, wrote:

Do you hire great employees, no matter the position? Yesterday I went to Potbelly in Bolingbrook with my girlfriend and 5-month old puppy, Jack. I stayed outside with Jack and sat at a table while my girlfriend went inside to order. While sitting with Jack, a Potbelly employee comes out the side door and asks if my dog needed some water. No thanks, I told him, my girlfriend would be bringing some with our lunch. That’s pretty thoughtful, but what happened next really made me impressed. A few minutes later, the same employee came back out with a bowl I assume they use for salads. “Here you go, figure this would work better than a cup,” he said. What a guy. Going out of his way to make sure my dog was cared for. Do you hire people like this? If you’re not sure what that answer is, then you have the wrong people working for you. This guy had – Read the full article