Lakeshore Branding Blog

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

On March 28th, 2014, wrote:

Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help local merchants monitor reviews from across the web. But, alas, Google has disappointed with this product. In my humble opinion, this product is nothing but a shinier interface to display data that Google already had and were collecting over time. Here are five reasons why this enhancement from Google disappointed me: #1 – Real review monitoring is about being able to respond in the now Google seems to have adopted a model of “if we find it, we’ll report it” when it comes to monitoring reviews. This means that, unless they find a review (which may take days, weeks or months), you’ll never see it in the dashboard. Anyone who’s been doing – Read the full article

Marketing 101: Six Methods That Are Certain to Get Your Business Noticed

On November 4th, 2013, wrote:

When you have a business that you want to expand, it is important to know how to properly market your products and services. This can be much more difficult since it may seem, since you will need to dedicated a great deal of time and effort to creating an effective marketing campaign. This will involve picking out your audience, then using a variety of different tools that will get your business noticed by these people. Thus, here is a quick look at six different methods that will help your business get the attention that you need. Choose the Right Target Audience Before you can expect to experience success with any business, it is essential that you choose your audience. Most businesses make the mistake of choosing an audience that is extremely broad, hoping to bring in as many people as possible. The problem with this is that a broad message will rarely be able to appeal to everyone, meaning that – Read the full article

How To Lose Business And Alienate Mobile Audiences

On October 29th, 2013, wrote:

To say that we’re in the midst of a mobile revolution would actually be pretty inaccurate – it has already happened. Smartphone and tablet PC saturation across most of the world’s leading markets is heading toward total, which means a monumental opportunity for those in business who know just how to tap into this waiting goldmine. Unfortunately however, there are still tens of thousands of businesses…maybe even more…that are guilty of breaking some of the cardinal rules that come with winning over and making the most of mobile audiences. So with this in mind, here’s a look at just five of the ways you can instantly turn-off your mobile audience and yourself turned-off by your mobile audience in about five seconds-flat: Ignore Them Altogether This should technically count as rules one, two and three for the simple reason that to ignore mobile audience members is to eliminate them from contention. It’s probably the biggest no-brainer of them all and at – Read the full article

5 Creative Ways to Engage Customers Online

On October 29th, 2013, wrote:

Interfacing with customers in the virtual arena may seem easy simply because your business has access to such a huge consumer market. Unlike running a brick-and-mortar store that only really caters to people within a limited geographic region, operating a business in the online arena offers you the opportunity to attract a global market if you so choose. But in some ways it can be a lot more difficult than you might imagine. The tricky part is attracting the people who might actually want to buy your product, and you’ll first have to get their attention in order to do this. With a whole world of competitors trying to do the same, you’ll have to shout pretty loud to be heard. Of course, most consumers don’t like to be bombarded. So what you really want to do is find ways to engage them on a seemingly personal level. Here are just a few creative ideas to get you started. Online – Read the full article

5 Ways to Use Your Vehicle for Marketing and Branding Purposes

On October 29th, 2013, wrote:

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other – Read the full article

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article