About Lakeshore Branding
Our Vision
Lakeshore Branding's vision is to provide our clients with uniquely targeted premier marketing service platforms. We match our client's specific needs in order to provide value-based products. Lakeshore Branding’s objective is building long term business relationships that companies can depend on for receiving professional services that directly result in the increased success of their company on a frequency and magnitude matching their needs with respect to growth and budgets.
Our Methods
The Lakeshore Branding methodology results in a collection of value added services that can be leveraged to produce an extraordinary return on investment. Our business model and structure allows our services to be offered at both a lower cost and a higher value than would be available from operating a full in-house marketing department. Lakeshore Branding also maintains extensive industry connections and can provide connections to other leading web design firms, programming firms, consultants, and other service providers if the scope of your project requires such.
Why choose us?
Currently the majority of new media marketing firms focus on large corporate clients and demand upwards of $10,000 per month to remain on retainer. Most Search Engine Optimization firms will not disclose their methods, let alone guarantee results. Lakeshore Branding also feels most companies are actively ignoring small business clients. In a day and age where local search is one of the fastest growing marketing segments, Lakeshore Branding's goal is to bring the endless possibilities of the internet to businesses in an accountable, transparent, and a results driven way.
Countless businesses that could benefit from a website or online store do not have the time nor the expertise to properly promote and advertise their products and services. Lakeshore Branding will provide a plan and guide your resources in the proper direction in order to provide the maximum return on investment.
Primary Customer Profile
Lakeshore Branding's primary client base consists of businesses throughout the country that can benefit from increased revenue or qualified sales leads from the Internet. These our businesses that sell products (e-retailers or e-resellers) or provide services and generally have sales annual sales our at least one hundred thousand dollars. These clients directly benefit from increased qualified and targeted web traffic, resulting in increased orders and revenue from their website. An example of this type of client would be a company that sells specialty hardware products from an online web store.
Secondary Customer Profile
Lakeshore Branding's secondary customer base consists of companies that benefit from an positive online presence but do not directly generate business from their website. For these companies, a well-established website aids their current and prospective clients in researching their firm and ultimately in feeling confident conducting business with their firm. An example of such a company would be a construction company, where typical new clients are referred from Real Estate Brokers or previous clients. Often times these companies will be competing and bidding for new projects, a process in which the decision maker will utilize the internet to aid in their decision making process.
